⚠ Barriers to Entry Are Relatively LowModerate threat

Cisco Systems (CSCO) — threat to the moat

Cisco's own filing says barriers to entry in its markets are relatively low, and names eighteen companies ready to test that.

Cisco does not claim its markets are protected. Its 10-K says "Barriers to entry are relatively low"1 and names eighteen competitors, from Arista, Broadcom, Nvidia and Hewlett Packard Enterprise in networking to Palo Alto Networks, Fortinet, CrowdStrike and Zscaler in security, Datadog and Dynatrace in observability, and Zoom and RingCentral in collaboration23.

Competitors named in the fiscal 2026 10-K, by field (count)8Networking4Security3Collaboration2Observability1CloudCisco Form 10-K FY2026; grouping by field by Moat Explorer
Eighteen named rivals across five fields.

The list moves. Juniper Networks appeared among the competitors in the fiscal 2024 filing4 and is absent from the fiscal 2026 list after Hewlett Packard Enterprise bought it5. The combined HPE and Juniper Ethernet business took $1.15 billion in the second quarter of 2026, up 6.1%6.

What keeps rivals out of the campus is not technology but the cost of changing: retraining staff, rewriting configurations and moving support contracts. That protection is real, but it holds best when nothing else changes. A major refresh cycle, of the kind now under way, is exactly when customers compare vendors.

Price is the other weapon. Cisco says "we have experienced price-focused competition from competitors in Asia, especially from China, and we anticipate this will continue"7. Those competitors do not need to replace the installed base; they need only to win the next refresh at a customer who cares more about price than about continuity.

The rival list is also a list of adjacent giants. Microsoft, Amazon Web Services and Dell appear among Cisco's named competitors8, companies whose main business is elsewhere but who sell pieces of what Cisco sells to the same buyers. Low barriers matter most when the entrants are already large.

The warning sign would be Cisco's campus share falling during a refresh. That is when switching costs are lowest, and when a loss would stick for a decade.

References
  1. ReportedIts 10-K says "Barriers to entry are relatively low" and names eighteen competitors, from Arista, Broadcom, Nvidia and Hewlett Packard Enterprise in networking to Palo Alto Networks, Fortinet, CrowdStrike and Zscaler in security, Datadog and Dynatrace in observability, and Zoom and RingCentral in collaboration.
    Cisco Systems Form 10-K for fiscal 2026 (year ended 25 July 2026) - Item 1A risk factors, competition and legal proceedings. — FY2026 · publ. 2 September 2026 · source ↗
  2. ReportedIts 10-K says "Barriers to entry are relatively low" and names eighteen competitors, from Arista, Broadcom, Nvidia and Hewlett Packard Enterprise in networking to Palo Alto Networks, Fortinet, CrowdStrike and Zscaler in security, Datadog and Dynatrace in observability, and Zoom and RingCentral in collaboration.
    Cisco Systems Form 10-K for fiscal 2026 (year ended 25 July 2026) - Item 1A risk factors, competition and legal proceedings. — FY2026 · publ. 2 September 2026 · source ↗
  3. Moat Explorer calcIts 10-K says "Barriers to entry are relatively low" and names eighteen competitors, from Arista, Broadcom, Nvidia and Hewlett Packard Enterprise in networking to Palo Alto Networks, Fortinet, CrowdStrike and Zscaler in security, Datadog and Dynatrace in observability, and Zoom and RingCentral in collaboration.
    Moat Explorer calculation from Cisco's reported revenue, margins and financial statements ($ millions unless stated). Revenue growth FY2026 63,325 / 56,654 - 1 = 11.8%; increase 63,325 - 56,654 = 6,671. Networking share 34,668 / 63,325 = 54.7%; of product revenue 34,668 / 48,295 = 71.8%; networking increase 34,668 - 28,304 = 6,364, 6,364 / 6,671 = 95.4% of the revenue increase. Networking against FY2023 34,668 / 34,570 - 1 = 0.3%; FY2024 29,229 / 34,570 - 1 = -15.4% (a fall of 5,341); FY2025 28,304 / 29,229 - 1 = -3.2% (a fall of 925); FY2023 34,570 - 29,265 = +5,305. Other lines FY2026 changes: security 8,232 - 8,094 = +138 (+1.7%); collaboration 4,300 - 4,154 = +146 (+3.5%); observability 1,095 - 1,055 = +40 (+3.8%); services 15,030 - 15,046 = -16 (-0.1%). Product revenue 48,295 / 41,608 - 1 = 16.1%. Shares of FY2026 revenue: services 15,030 / 63,325 = 23.7%; security 8,232 / 63,325 = 13.0%; collaboration 4,300 / 63,325 = 6.8%; observability 1,095 / 63,325 = 1.7%. Observability shares: 581 / 51,557 = 1.1% (FY2022); 661 / 56,998 = 1.2%; 837 / 53,803 = 1.6%; 1,055 / 56,654 = 1.9%. Observability growth 661 / 581 - 1 = 13.8%; 837 / 661 - 1 = 26.6%; 1,055 / 837 - 1 = 26.0%; 1,095 / 1,055 - 1 = 3.8%; 1,095 / 581 = 1.88 times. Services growth 13,856 / 13,539 - 1 = 2.3% (FY2023); 14,550 / 13,856 - 1 = 5.0%; 15,046 / 14,550 - 1 = 3.4%; FY2016 to FY2026 15,030 / 11,993 - 1 = 25.3%. Services gross profit 10,346 / 40,860 = 25.3% of gross margin. Subscription services 13,663 / 15,030 = 90.9% of services. Non-subscription product 48,295 - 18,314 = 29,981; non-subscription services 15,030 - 13,663 = 1,367. Subscription share 31,977 / 63,325 = 50.5% (FY2026); 31,526 / 56,654 = 55.6% (FY2025); 27,380 / 53,803 = 50.9% (FY2024); subscription growth 31,977 / 31,526 - 1 = 1.4%. Security: 3,382 / 1,969 - 1 = 71.8% (FY2016 to FY2021, older basis); 8,094 / 3,859 = 2.1 times (FY2023 to FY2025); 8,232 / 3,699 = 2.2 times (FY2022 to FY2026). Collaboration 4,300 / 4,823 - 1 = -10.8% against FY2020. Segments: Americas revenue 37,799 / 33,656 - 1 = 12.3%; Americas gross margin 68.2% - 65.1% = 3.1 points (310 basis points); EMEA 16,613 / 14,824 - 1 = 12.1%; APJC 8,914 / 8,174 - 1 = 9.1%. United States revenue 34.4 / 63.3 = 54.3%; outside the United States 63.3 - 34.4 = 28.9 bn; United States growth 34.4 / 30.4 - 1 = 13.2%. AI and orders: Q3 FY2026 hyperscaler orders 5.3 - 1.3 - 2.1 = 1.9 bn; Acacia about 1,000 / 9,791 networking = 10.2%; FY2027 revenue guidance midpoint (72.2 + 73.4) / 2 = 72.8 bn, 72.8 / 63.325 - 1 = 15.0%; AI revenue target 7.5 / 72.8 = 10.3%; price increases 4.5 points / 15 = about a third; Q1 FY2027 gross margin guidance midpoint (65 + 66) / 2 = 65.5%; Q1 FY2027 operating margin guidance midpoint (35.5 + 36.5) / 2 = 36.0%. Security plus observability Q4 FY2026 2,226 + 275 = 2,501. Backlog: remaining performance obligations 46,734 / 63,325 = 73.8% of revenue; short-term 22,776 / 21,723 - 1 = 4.8%; long-term 23,958 / 21,810 - 1 = 9.8%. Purchase commitments 17,165 / 7,599 - 1 = 125.9%; 17,165 / 63,325 = 27.1% of revenue. Inventory 5,694 / 3,164 - 1 = 80.0%. Competitors named in the FY2026 10-K: 18 (Amazon Web Services, Arista, Broadcom, Ciena, CrowdStrike, Datadog, Dell, Dynatrace, Fortinet, Hewlett Packard Enterprise, Huawei, Microsoft, Nokia, Nvidia, Palo Alto Networks, RingCentral, Zoom, Zscaler). Balance sheet, cash flow and market data: Net income 13,267 / 10,180 - 1 = 30.3%; free cash flow 12,767 / 13,288 - 1 = -3.9%; capital spending 1,410 / 905 - 1 = 55.8%; capital spending 1,410 / 63,325 = 2.2% of revenue; free cash flow margin 12,767 / 63,325 = 20.2%; returned 12,659 / 12,767 = 99.2% of free cash flow. Dividends / free cash flow: 6,384 / 10,210 = 62.5% (FY2024); 6,437 / 13,288 = 48.4% (FY2025); 6,553 / 12,767 = 51.3% (FY2026). Dividends per share 1.66 / 0.72 = 2.3 times (FY2014 to FY2026). Buybacks: 117 - 76 = 41 million fewer shares than FY2024; average price 80.26 / 49.45 - 1 = 62.3%; FY2018-FY2026 17,661 + 20,577 + 2,619 + 2,902 + 7,734 + 4,271 + 5,764 + 5,995 + 6,106 = 73,629. Diluted shares 3,987 / 5,146 - 1 = -22.5%. Net income 13,267 / 8,981 - 1 = 47.7%; diluted EPS 3.33 / 1.75 - 1 = 90.3% (FY2015 to FY2026). Net debt 29,533 - 15,918 (cash and investments, about 15.9 bn) = 13,615, about 13.6 bn. Net interest 1,365 - 1,006 = +359 (FY2024); 1,001 - 1,593 = -592 (FY2025); 866 - 1,470 = -604 (FY2026). Goodwill 59,477 / 129,637 = 45.9% of total assets; Splunk goodwill 19,301 / 27,090 = 71.2% of consideration. Employees 82,400 / 90,400 - 1 = -8.8%; R&D 9,563 - 9,300 = +263; sales and marketing 11,559 - 10,966 = +593; R&D 9,563 / 63,325 = 15.1% of revenue; restructuring 693 / 63,325 = 1.1% of revenue. FY2025 net income as released about 10,500 - 10,180 as filed = about 320 (about 0.3 bn); EPS 2.61 - 2.55 = 0.06. Free cash flow yield 12,767 / 421,740 = 3.0%. Price against the 52-week high 106.97 / 130.37 - 1 = -17.9%. P/E 421,740 / 13,267 = 31.8; P/S 421,740 / 63,325 = 6.66. Further: revenue FY2023 to FY2026 63,325 / 56,998 - 1 = 11.1%; HPE and Juniper Ethernet 1.15 / 5.43 = 21.2% of Cisco Ethernet; non-GAAP EPS 4.33 / 3.81 - 1 = 13.6%; FY2026 order forecast 9 / 5 - 1 = 80%; FY2025 AI orders 2.0 / 56.654 = 3.5% of revenue; FY2026 9.3 / 63.325 = 14.7%; product subscription 18,314 / 17,783 - 1 = 3.0%; FY2018 buyback 17,661 / 80.26 = 220 million shares; 76 / 3,946 = 1.9% of shares; revenue FY2024 to FY2026 63,325 / 53,803 - 1 = 17.7%; Arista 2.30 - 2.24 = 0.06 bn; R&D 9,300 / 7,983 - 1 = 16.5% and revenue 56,654 / 53,803 - 1 = 5.3% (FY2025); R&D 9,563 / 9,300 - 1 = 2.8% (FY2026); Q1 FY2027 guidance midpoint 18.1 / 14.883 - 1 = 21.6%; FY2028 consensus P/E 106.97 / 5.62 = 19.0; cash 15.9 / 6.553 = 2.4 years of dividends; services obligations 23,298 / 46,734 = 49.9% and 23,298 / 15,030 = 1.55 years; short-term debt 10,161 / 29,533 = 34.4%; authorisation 8.1 / 6.1 = 1.3 years; product-services margin spread 68.8 - 63.2 = 5.6 points; FY2024 returns (6,384 + 5,764) / 10,210 = 119%; diluted shares 4,254 / 4,881 - 1 = -12.8% (FY2018 to FY2020); buybacks FY2018 and FY2019 17,661 + 20,577 = 38,238; AI revenue 7.5 / 3.8 = 1.97 times; FY2027 GAAP EPS guidance midpoint (4.00 + 4.06) / 2 = 4.03, 4.03 / 3.33 - 1 = 21.0%; G&A 2,761 / 2,992 - 1 = -7.7%; Q4 security 2,226 / 8,232 = 27.0% of the year - revenue-line totals, growth and orders. — FY2015-FY2027 · publ. September 2026 · source ↗
    Method: Arithmetic on figures reported in Cisco's Forms 10-K, quarterly results releases, the Q4 FY2026 call and market data; operands shown in the source line.
  4. ReportedJuniper Networks appeared among the competitors in the fiscal 2024 filing and is absent from the fiscal 2026 list after Hewlett Packard Enterprise bought it.
    Cisco Systems Form 10-K for fiscal 2024 - the new product categories with fiscal 2022-2023 restated, segment revenue and margins, and the Splunk acquisition. — FY2024 · publ. September 2024 · source ↗
  5. ReportedJuniper Networks appeared among the competitors in the fiscal 2024 filing and is absent from the fiscal 2026 list after Hewlett Packard Enterprise bought it.
    Cisco Systems Form 10-K for fiscal 2026 (year ended 25 July 2026) - Item 1A risk factors, competition and legal proceedings. — FY2026 · publ. 2 September 2026 · source ↗
  6. Third-party estimateThe combined HPE and Juniper Ethernet business took $1.15 billion in the second quarter of 2026, up 6.1%.
    The Next Platform on IDC's Q2 2026 Ethernet data - Cisco Ethernet $5.43bn (+36.2%), data-centre $2.24bn (+77.3%), Arista $2.3bn, Nvidia $3.86bn. — Q2 2026 · publ. 20 September 2026 · source ↗
  7. ReportedCisco says "we have experienced price-focused competition from competitors in Asia, especially from China, and we anticipate this will continue".
    Cisco Systems Form 10-K for fiscal 2026 (year ended 25 July 2026) - Item 1A risk factors, competition and legal proceedings. — FY2026 · publ. 2 September 2026 · source ↗
  8. ReportedMicrosoft, Amazon Web Services and Dell appear among Cisco's named competitors, companies whose main business is elsewhere but who sell pieces of what Cisco sells to the same buyers.
    Cisco Systems Form 10-K for fiscal 2026 (year ended 25 July 2026) - Item 1A risk factors, competition and legal proceedings. — FY2026 · publ. 2 September 2026 · source ↗
Sources
Generated September 25, 2026