Morgan StanleyNarrow moat

MS — overall economic moat

Investment snapshot
Narrow moat↗ WideningConfidenceMediumValuationFair
Strongest advantageA wealth franchise with $8.1tn of client assets, fees on most of it, a pre-tax margin of 30.5% in Q2 2026 and a funnel from E*TRADE and workplace plans
Greatest threatInstitutional Securities still earned 58% of pre-tax income in Q2 2026, and half of the record wealth flows came from IPOs; a market downturn hits both
Key metricReturn on tangible common equity (21.6% in 2025, 26.6% in Q2 2026) against a ~10% cost of equity and the firm's own 20% goal
Verdict: Morgan Stanley has turned half of an investment bank into a wealth annuity and beaten every goal it set within six months. The market prices it at about 15 times earnings, a bank's multiple, because the latest records came in a trading boom. That discount is fair until the wealth business shows it can hold the firm's return above 15% in a weak market, and that test has not yet come.
📈 MS valuation, revenue & earnings — P/E, P/S, revenue, EPS →

Morgan Stanley is an investment bank that spent a decade buying a wealth manager, and the wealth manager now earns nearly as much as the investment bank. It is a financial holding company regulated by the Federal Reserve1, incorporated in Delaware in 1981 with predecessor companies dating back to 19242. It had about 83 thousand employees across 42 countries at the end of 20253.

Net revenues ($bn)35.2201537.9201741.5201959.8202154.1202370.62025SEC EDGAR company facts; Morgan Stanley Forms 10-K
Doubled in a decade, with one dip.

Net revenues were $70,645 million in 20254. Institutional Securities earned $33,080 million, Wealth Management $31,754 million and Investment Management $6,525 million5. The Revenue Lines page covers each.

The firm makes money three ways. It charges fees on client assets: Wealth Management asset management revenue alone was $18,627 million6. It trades and finances securities for institutions, with equity sales and trading at $15,631 million7. And it earns a spread on client cash and loans, net interest income of $10,046 million firmwide8.

The wealth business was bought as much as built. E*TRADE cost approximately $11.9 billion in 20209 and Eaton Vance approximately $8.7 billion in 202110. Total client assets across Wealth and Investment Management reached the $10 trillion milestone in the second quarter of 202611, from about $4.8 trillion in 202012.

Profit was $16,861 million in 2025 and diluted earnings per share $10.2113. Return on tangible common equity was 21.6%14. The firm returned $6,147 million in dividends and $4,585 million in buybacks15.

In the second quarter of 2026 net revenues were a record $21,348 million and diluted EPS $3.4616. The shares were $196.31 on 25 September 2026, a market value of $308.32 billion17. MUFG owns 24.0%18.

The balance sheet behind those revenues is large and has grown quickly. Total assets were $787,465 million at the end of 201519 and $1,420,270 million at the end of 202520. Deposits were $415,523 million and borrowings $348,935 million21. Morgan Stanley shareholders' equity was $111,632 million, of which $9,750 million was preferred stock22. Return on equity was 16.6% in 2025, 14.0% in 2024 and 9.4% in 202323, and the pre-tax margin 31%, 28% and 22%24.

The firm's own summary of the change is simple. Total client assets were about $4.8 trillion in 2020 and $9.3 trillion in 2025, and ROTCE averaged 12.1% over 2016 to 2020 and 17.6% over 2021 to 202525. Diluted earnings per share rose from $2.90 in 201526 to $10.21 in 202527, about 13% a year28, while net revenues grew about 7% a year29. The difference came from margins and a falling share count: average diluted shares were 1,646 million in 2023 and 1,592 million in 202530.

The verdict: a wide wealth moat attached to a narrow investment bank, with the mix moving toward wealth. The number that would decide which describes the firm is return on tangible common equity through the next weak year; above 15% would mean the wealth half now carries it.

The number that tests this moat
Reported
Revenue, and where it comes from
$70.6bn net revenues in 2025: Institutional Securities $33.1bn, Wealth Management $31.8bn, Investment Management $6.5bn (before $0.7bn eliminations)

Net of interest expense. Watch the wealth and fund share, about 54% of segment revenue in 2025.

Source: Morgan Stanley Form 10-K, FY2025 ↗
Moat scorecardHow ratings work →
Switching costs7/10
Network effects3/10
Pricing power5/10
Hard to replicate7/10
Disruption resistance5/10
Overall durability6/10

Switching costs are real in wealth, where advisers are tied by $4.9bn of loans and clients' cash, loans and investments sit together. Replication is hard: $10tn of client assets and a Federal Reserve-regulated balance sheet took decades and two large acquisitions. Network effects are modest, mostly the funnel from E*TRADE and workplace plans to advisers. Pricing power is middling; the firm itself expects technology to pressure fees. Disruption resistance is moderate: index funds are already taking equity-fund money. Durability sits in the narrow band because half the profit still comes from a cyclical investment bank.

Dig deeper
✦ Future bets — beyond today's moat
⚠ Threats to the moat
◆ What the market may be missing
References
  1. ReportedIt is a financial holding company regulated by the Federal Reserve, incorporated in Delaware in 1981 with predecessor companies dating back to 1924.
    Morgan Stanley Form 10-K for fiscal 2025 - financial highlights, income statement, balance sheet and business description. — FY2025 · publ. 19 February 2026 · source ↗
  2. ReportedIt is a financial holding company regulated by the Federal Reserve, incorporated in Delaware in 1981 with predecessor companies dating back to 1924.
    Morgan Stanley Form 10-K for fiscal 2025 - financial highlights, income statement, balance sheet and business description. — FY2025 · publ. 19 February 2026 · source ↗
  3. ReportedIt had about 83 thousand employees across 42 countries at the end of 2025.
    Morgan Stanley Form 10-K for fiscal 2025 - financial highlights, income statement, balance sheet and business description. — FY2025 · publ. 19 February 2026 · source ↗
  4. ReportedNet revenues were $70,645 million in 2025.
    Morgan Stanley Form 10-K for fiscal 2025 - financial highlights, income statement, balance sheet and business description. — FY2025 · publ. 19 February 2026 · source ↗
  5. ReportedInstitutional Securities earned $33,080 million, Wealth Management $31,754 million and Investment Management $6,525 million.
    Morgan Stanley Form 10-K for fiscal 2025 - segment results, revenue lines and regional net revenues. — FY2025 · publ. 19 February 2026 · source ↗
  6. ReportedIt charges fees on client assets: Wealth Management asset management revenue alone was $18,627 million.
    Morgan Stanley Form 10-K for fiscal 2025 - Wealth Management metrics: client assets, flows, channels, deposits and adviser loans. — FY2025 · publ. 19 February 2026 · source ↗
  7. ReportedIt trades and finances securities for institutions, with equity sales and trading at $15,631 million.
    Morgan Stanley Form 10-K for fiscal 2025 - financial highlights, income statement, balance sheet and business description. — FY2025 · publ. 19 February 2026 · source ↗
  8. ReportedAnd it earns a spread on client cash and loans, net interest income of $10,046 million firmwide.
    SEC EDGAR XBRL company facts for Morgan Stanley - net revenues, net income, diluted EPS, dividends and total assets by fiscal year, 2015-2025. — 2015-2025 · publ. 2026 · source ↗
  9. ReportedE*TRADE cost approximately $11.9 billion in 2020 and Eaton Vance approximately $8.7 billion in 2021.
    Morgan Stanley Form 10-K for fiscal 2020 - the E*TRADE acquisition and segment pre-tax income for 2018-2020. — FY2020 · publ. February 2021 · source ↗
  10. ReportedE*TRADE cost approximately $11.9 billion in 2020 and Eaton Vance approximately $8.7 billion in 2021.
    Morgan Stanley Form 10-K for fiscal 2021 - the Eaton Vance acquisition, segment results for 2019-2021 after reclassification, and the 2021 stress capital buffer. — FY2021 · publ. February 2022 · source ↗
  11. ReportedTotal client assets across Wealth and Investment Management reached the $10 trillion milestone in the second quarter of 2026, from about $4.8 trillion in 2020.
    Morgan Stanley second-quarter 2026 earnings release, Form 8-K exhibit 99.1 - segment results for Institutional Securities, Wealth Management and Investment Management. — Q2 2026 · publ. 15 July 2026 · source ↗
  12. ReportedTotal client assets across Wealth and Investment Management reached the $10 trillion milestone in the second quarter of 2026, from about $4.8 trillion in 2020.
    Morgan Stanley strategic update, The Integrated Firm: Executing on a Higher Plane, Form 8-K exhibit 99.3 - ROTCE 2016-2025, firmwide goals, five-year Wealth Management aggregates and wallet share. — 2016-2025 · publ. 15 January 2026 · source ↗
  13. ReportedProfit was $16,861 million in 2025 and diluted earnings per share $10.21.
    Morgan Stanley Form 10-K for fiscal 2025 - financial highlights, income statement, balance sheet and business description. — FY2025 · publ. 19 February 2026 · source ↗
  14. ReportedReturn on tangible common equity was 21.6%.
    Morgan Stanley fourth-quarter and full-year 2025 earnings release, Form 8-K exhibit 99.1. — FY2025 · publ. 15 January 2026 · source ↗
  15. ReportedThe firm returned $6,147 million in dividends and $4,585 million in buybacks.
    Morgan Stanley Form 10-K for fiscal 2025 - capital, the stress capital buffer, dividends and share repurchases. — FY2025 · publ. 19 February 2026 · source ↗
  16. ReportedIn the second quarter of 2026 net revenues were a record $21,348 million and diluted EPS $3.46.
    Morgan Stanley second-quarter 2026 earnings release, Form 8-K exhibit 99.1 - firm results, returns and the chief executive's statement. — Q2 2026 · publ. 15 July 2026 · source ↗
  17. ReportedThe shares were $196.31 on 25 September 2026, a market value of $308.32 billion.
    Morgan Stanley (MS) market data - $196.31 at the close on 25 September 2026, market cap $308.32B, trailing P/E 15.86, forward P/E 15.14, 52-week range 151.84-232.25. — September 2026 · publ. 25 September 2026 · source ↗
  18. ReportedMUFG owns 24.0%.
    Morgan Stanley 2026 proxy statement (DEF 14A) - principal shareholders, the MUFG investor agreement and board designees, the Japanese joint venture, and executive compensation. — 2026 · publ. 2 April 2026 · source ↗
  19. ReportedTotal assets were $787,465 million at the end of 2015 and $1,420,270 million at the end of 2025.
    SEC EDGAR XBRL company facts for Morgan Stanley - net revenues, net income, diluted EPS, dividends and total assets by fiscal year, 2015-2025. — 2015-2025 · publ. 2026 · source ↗
  20. ReportedTotal assets were $787,465 million at the end of 2015 and $1,420,270 million at the end of 2025.
    Morgan Stanley Form 10-K for fiscal 2025 - balance sheet, deposits, loans, goodwill and credit provisions. — FY2025 · publ. 19 February 2026 · source ↗
  21. ReportedDeposits were $415,523 million and borrowings $348,935 million.
    Morgan Stanley Form 10-K for fiscal 2025 - balance sheet, deposits, loans, goodwill and credit provisions. — FY2025 · publ. 19 February 2026 · source ↗
  22. ReportedMorgan Stanley shareholders' equity was $111,632 million, of which $9,750 million was preferred stock.
    Morgan Stanley Form 10-K for fiscal 2025 - capital, the stress capital buffer, dividends and share repurchases. — FY2025 · publ. 19 February 2026 · source ↗
  23. ReportedReturn on equity was 16.6% in 2025, 14.0% in 2024 and 9.4% in 2023, and the pre-tax margin 31%, 28% and 22%.
    Morgan Stanley Form 10-K for fiscal 2025 - segment results, revenue lines and regional net revenues. — FY2025 · publ. 19 February 2026 · source ↗
  24. ReportedReturn on equity was 16.6% in 2025, 14.0% in 2024 and 9.4% in 2023, and the pre-tax margin 31%, 28% and 22%.
    Morgan Stanley Form 10-K for fiscal 2025 - segment results, revenue lines and regional net revenues. — FY2025 · publ. 19 February 2026 · source ↗
  25. ReportedTotal client assets were about $4.8 trillion in 2020 and $9.3 trillion in 2025, and ROTCE averaged 12.1% over 2016 to 2020 and 17.6% over 2021 to 2025.
    Morgan Stanley strategic update, The Integrated Firm: Executing on a Higher Plane, Form 8-K exhibit 99.3 - ROTCE 2016-2025, firmwide goals, five-year Wealth Management aggregates and wallet share. — 2016-2025 · publ. 15 January 2026 · source ↗
  26. ReportedDiluted earnings per share rose from $2.90 in 2015 to $10.21 in 2025, about 13% a year, while net revenues grew about 7% a year.
    SEC EDGAR XBRL company facts for Morgan Stanley - net revenues, net income, diluted EPS, dividends and total assets by fiscal year, 2015-2025. — 2015-2025 · publ. 2026 · source ↗
  27. ReportedDiluted earnings per share rose from $2.90 in 2015 to $10.21 in 2025, about 13% a year, while net revenues grew about 7% a year.
    Morgan Stanley Form 10-K for fiscal 2025 - financial highlights, income statement, balance sheet and business description. — FY2025 · publ. 19 February 2026 · source ↗
  28. Moat Explorer calcDiluted earnings per share rose from $2.90 in 2015 to $10.21 in 2025, about 13% a year, while net revenues grew about 7% a year.
    Moat Explorer calculation from Morgan Stanley's reported figures ($ millions unless stated). Wealth Management: asset management revenue share 18,627 / 31,754 = 58.7%; net interest income share 7,911 / 31,754 = 24.9%. Client assets change 2025: 7,381 - 6,194 = 1,187 billion; net new assets 356.3 / 1,187 = 30%, so market and other changes 830.7 billion, about 70%. Fee-based share of advisor-led assets 2,347 / 4,758 = 49.3% (2024); 2,753 / 5,715 = 48.2% (2025); 3,022 / 6,273 = 48.2% (June 2026). Transactional revenue 2,473 / 4,259 - 1 = -42% (2022). Wealth Management pre-tax margins: 2015 3,332 / 15,100 = 22.1%; 2020 4,387 / 19,086 = 23.0%; 2021 6,181 / 24,243 = 25.5%; 2022 6,583 / 24,417 = 27.0%; 2023 6,530 / 26,268 = 24.9%; 2024 7,740 / 28,420 = 27.2%; 2025 9,293 / 31,754 = 29.3%. Wealth Management revenue growth (31,754 / 15,100)^(1/10) - 1 = 7.7% a year. Self-directed assets 1,667 / 1,437 - 1 = 16%; households 8.5 / 8.3 - 1 = 2.4%; daily average revenue trades 1,029 / 837 - 1 = 23% (2025) and 1,278 / 1,029 - 1 = 24% (Q2 2026); 1,278 / 759 = 1.68 since 2023. Wealth Management bank loans 181 / 146 - 1 = 24% (2022-2025). Balance sheet 2025: loans 289,038 / 246,814 - 1 = 17.1%; deposits 415,523 / 376,007 - 1 = 10.5%; borrowings 348,935 / 288,819 - 1 = 20.8%. Firm loans June 2026 315,653 / 289,038 - 1 = 9.2%; 315,653 / 246,814 - 1 = 28% since end-2024. Uninsured deposits 84,201 / 415,523 = 20.3%. Net new assets Q2 2026 excluding IPO-related inflows: just over half of 148.1 billion was IPO-related, so the rest is below 148.1 / 2 = 74.05 billion. Segments: sum of segment net revenues 2025 33,080 + 31,754 + 6,525 = 71,359, less firm net revenues 70,645 = 714 of eliminations; eliminations as reported each year 2015 213, 2016 290, 2017 290, 2018 463, 2019 467, 2020 539, 2021 541, 2022 517, 2023 555, 2024 600, 2025 714. Wealth and Investment Management share of segment revenue: 2015 (15,100 + 2,315) / 35,368 = 49.2%; 2023 (26,268 + 5,370) / 54,698 = 57.8%; 2025 (31,754 + 6,525) / 71,359 = 53.6%. Institutional Securities share of segment revenue 2025 33,080 / 71,359 = 46.4%. Share of firm pre-tax income 2025: Institutional Securities 11,237 / 21,954 = 51.2%; Wealth Management 9,293 / 21,954 = 42.3%; Investment Management 1,478 / 21,954 = 6.7%. Share of segment pre-tax income: 2021 Institutional Securities 11,814 / (11,814 + 6,181 + 1,678) = 11,814 / 19,673 = 60.1%; 2023 4,476 / 11,848 = 37.8%, Wealth and Investment Management 6,530 + 842 = 7,372 = 62.2%; 2025 Institutional Securities 11,237 / 22,008 = 51.1%, Wealth and Investment Management 10,771 / 22,008 = 48.9%; 2015 Wealth and Investment Management (3,332 + 492) / 8,495 = 45.0%. Q2 2026 Institutional Securities 4,262 / 7,348 = 58.0%; revenue 11,040 / 7,643 - 1 = 44%. Institutional Securities pre-tax margins: 2015 4,671 / 17,953 = 26.0%; 2021 11,814 / 29,833 = 39.6%; 2022 6,715 / 24,393 = 27.5%; 2023 4,476 / 23,060 = 19.4%; 2024 8,749 / 28,080 = 31.2%; 2025 11,237 / 33,080 = 34.0%; growth (33,080 / 17,953)^(1/10) - 1 = 6.3% a year. Equity 15,631 / 9,986 - 1 = 57% (2023-2025); 15,631 / 12,230 - 1 = 27.8% (2025); 15,631 / 70,645 = 22.1% of firm; 15,631 / 33,080 = 47.3% of segment. Fixed income 8,716 / 8,418 - 1 = 3.5%; 8,716 / 33,080 = 26.3% of segment. Equity underwriting 851 / 4,437 - 1 = -81% (2022). Investment Management margins: 2021 1,678 / 6,220 = 27.0%; 2023 842 / 5,370 = 15.7%; 2025 1,478 / 6,525 = 22.7%; fees 6,068 / 5,231 - 1 = 16% (2023-2025); Parametric 524 / 336 - 1 = 56%. Regions: Asia 9,420 / 6,434 - 1 = 46%; Asia 9,420 / 70,645 = 13.3% (2025); 6,434 / 54,143 = 11.9% (2023); Americas 52,897 / 70,645 = 74.9% (2025); Q2 2026 Americas 15,046 / 21,348 = 70.5%, Asia 3,930 / 21,348 = 18.4%. Capital and valuation: CET1 excess 14.8% - 11.8% = 3.0 points (June 2026). Goodwill and intangibles 16,726 + 6,010 = 22,736. Acquisitions 11.9 + 8.7 = 20.6 billion. Compensation 29,216 / 48,342 = 60.4% of non-interest expenses; 29,216 / 26,178 - 1 = 11.6%. Dividends per share 3.85 / 0.55 = 7.0 times. Payout 2025 (6,147 + 4,585) / 16,249 = 66%. Buyback price 197.64 / 85.35 = 2.3 times. Total assets 1,675,057 / 1,215,071 - 1 = 37.9% (end-2024 to June 2026); common equity 106,579 / 94,761 - 1 = 12.5%. MUFG stake 380,010,887 shares x $196.31 = about $74.6 billion. Trailing twelve months to June 2026: net revenues 70,645 - 34,531 + 41,928 = 78,042; net income 16,861 - 7,854 + 11,148 = 20,155; diluted EPS 10.21 - 4.73 + 6.90 = 12.38. P/E = market value / net income: 2023 153.05 / 9.087 = 16.8; 2024 202.54 / 13.390 = 15.1; 2025 282.15 / 16.861 = 16.7; September 2026 308.32 / 20.155 = 15.3; price to sales 308.32 / 78.042 = 3.95. Revenue growth (70,645 / 35,155)^(1/10) - 1 = 7.2% a year. Wealth Management 2025: revenue 31,754 / 28,420 - 1 = 11.7%, pre-tax income 9,293 / 7,740 - 1 = 20.1%; bank loans 181 / 160 - 1 = 13.1%, deposits 408 / 370 - 1 = 10.3%; stock plan unvested 658 / 534 - 1 = 23% (six months). Investment banking 7,619 / 10,272 - 1 = -26% (2025 vs 2021). Tangible book value per share 50.00 / 44.57 - 1 = 12.2%. Non-compensation expenses 19,126 / 17,723 - 1 = 7.9%; net revenues 70,645 / 61,761 - 1 = 14.4%. Revenue per employee 70,645 / 83,000 = about 0.85 million. Vanguard, BlackRock and State Street 6.9% + 5.7% + 7.2% = 19.8% of the stock. Diluted EPS growth (10.21 / 2.90)^(1/10) - 1 = 13.4% a year. Q2 2026 Institutional Securities share of segment revenue 11,040 / (11,040 + 8,856 + 1,646) = 11,040 / 21,542 = 51.2%. First half 2026: Institutional Securities pre-tax income 8,423 / 5,392 - 1 = 56%, share of firm pre-tax income 8,423 / 14,359 = 58.7% (H1 2025 5,392 / 10,166 = 53.0%); Wealth Management pre-tax income 5,288 / 4,151 - 1 = 27%. Q2 2026 Wealth Management revenue 8,856 / 7,764 - 1 = 14%; asset management revenue 5,261 / 4,411 - 1 = 19%; firm revenue 21,348 / 16,792 - 1 = 27%; headcount 82,944 / 80,393 - 1 = 3.2%. Investment Management pre-tax income (1,478 - 870) / 8,700 = 7.0% of the Eaton Vance price. Net income 16,861 / 6,127 - 1 = 175%; shareholders equity 111,632 / 75,182 - 1 = 48%. Self-directed plus stock plan unvested assets June 2026 1,811 + 658 = 2,469 billion. Average diluted shares 1,592 / 1,646 - 1 = -3.3%. Total client assets 9,276 / 7,860 - 1 = 18%. Market value 308.32 / 153.05 = 2.0 times (end-2023 to September 2026). 2023 charges 249 + 353 + 293 = 895. Net income 9,087 / 15,034 - 1 = -40% (2021-2023). Borrowings 348,935 / 288,819 - 1 = 21%. Loans to deposits 289,038 / 415,523 = 70%. Compensation 29,216 / 70,645 = 41% of net revenues (2025). Net new assets 2025 quarterly average 356.3 / 4 = 89.1 billion. Forecast extrapolation: 2026 revenue 41,928 x 2 = 83,856; 2026 EPS 196.31 / 15.14 = 12.97; 2027 83.9 x 1.072 = 89.9 and 12.97 x 1.072 = 13.90; 2028 96.4 and 14.90 - capital, valuation, payouts and trailing figures. — 2015-2026 · publ. September 2026 · source ↗
    Method: Arithmetic on figures reported in Morgan Stanley's Forms 10-K and 10-Q, earnings releases and financial supplements, the 2026 proxy statement and market data; operands shown in the source line.
  29. Moat Explorer calcDiluted earnings per share rose from $2.90 in 2015 to $10.21 in 2025, about 13% a year, while net revenues grew about 7% a year.
    Moat Explorer calculation from Morgan Stanley's reported figures ($ millions unless stated). Wealth Management: asset management revenue share 18,627 / 31,754 = 58.7%; net interest income share 7,911 / 31,754 = 24.9%. Client assets change 2025: 7,381 - 6,194 = 1,187 billion; net new assets 356.3 / 1,187 = 30%, so market and other changes 830.7 billion, about 70%. Fee-based share of advisor-led assets 2,347 / 4,758 = 49.3% (2024); 2,753 / 5,715 = 48.2% (2025); 3,022 / 6,273 = 48.2% (June 2026). Transactional revenue 2,473 / 4,259 - 1 = -42% (2022). Wealth Management pre-tax margins: 2015 3,332 / 15,100 = 22.1%; 2020 4,387 / 19,086 = 23.0%; 2021 6,181 / 24,243 = 25.5%; 2022 6,583 / 24,417 = 27.0%; 2023 6,530 / 26,268 = 24.9%; 2024 7,740 / 28,420 = 27.2%; 2025 9,293 / 31,754 = 29.3%. Wealth Management revenue growth (31,754 / 15,100)^(1/10) - 1 = 7.7% a year. Self-directed assets 1,667 / 1,437 - 1 = 16%; households 8.5 / 8.3 - 1 = 2.4%; daily average revenue trades 1,029 / 837 - 1 = 23% (2025) and 1,278 / 1,029 - 1 = 24% (Q2 2026); 1,278 / 759 = 1.68 since 2023. Wealth Management bank loans 181 / 146 - 1 = 24% (2022-2025). Balance sheet 2025: loans 289,038 / 246,814 - 1 = 17.1%; deposits 415,523 / 376,007 - 1 = 10.5%; borrowings 348,935 / 288,819 - 1 = 20.8%. Firm loans June 2026 315,653 / 289,038 - 1 = 9.2%; 315,653 / 246,814 - 1 = 28% since end-2024. Uninsured deposits 84,201 / 415,523 = 20.3%. Net new assets Q2 2026 excluding IPO-related inflows: just over half of 148.1 billion was IPO-related, so the rest is below 148.1 / 2 = 74.05 billion. Segments: sum of segment net revenues 2025 33,080 + 31,754 + 6,525 = 71,359, less firm net revenues 70,645 = 714 of eliminations; eliminations as reported each year 2015 213, 2016 290, 2017 290, 2018 463, 2019 467, 2020 539, 2021 541, 2022 517, 2023 555, 2024 600, 2025 714. Wealth and Investment Management share of segment revenue: 2015 (15,100 + 2,315) / 35,368 = 49.2%; 2023 (26,268 + 5,370) / 54,698 = 57.8%; 2025 (31,754 + 6,525) / 71,359 = 53.6%. Institutional Securities share of segment revenue 2025 33,080 / 71,359 = 46.4%. Share of firm pre-tax income 2025: Institutional Securities 11,237 / 21,954 = 51.2%; Wealth Management 9,293 / 21,954 = 42.3%; Investment Management 1,478 / 21,954 = 6.7%. Share of segment pre-tax income: 2021 Institutional Securities 11,814 / (11,814 + 6,181 + 1,678) = 11,814 / 19,673 = 60.1%; 2023 4,476 / 11,848 = 37.8%, Wealth and Investment Management 6,530 + 842 = 7,372 = 62.2%; 2025 Institutional Securities 11,237 / 22,008 = 51.1%, Wealth and Investment Management 10,771 / 22,008 = 48.9%; 2015 Wealth and Investment Management (3,332 + 492) / 8,495 = 45.0%. Q2 2026 Institutional Securities 4,262 / 7,348 = 58.0%; revenue 11,040 / 7,643 - 1 = 44%. Institutional Securities pre-tax margins: 2015 4,671 / 17,953 = 26.0%; 2021 11,814 / 29,833 = 39.6%; 2022 6,715 / 24,393 = 27.5%; 2023 4,476 / 23,060 = 19.4%; 2024 8,749 / 28,080 = 31.2%; 2025 11,237 / 33,080 = 34.0%; growth (33,080 / 17,953)^(1/10) - 1 = 6.3% a year. Equity 15,631 / 9,986 - 1 = 57% (2023-2025); 15,631 / 12,230 - 1 = 27.8% (2025); 15,631 / 70,645 = 22.1% of firm; 15,631 / 33,080 = 47.3% of segment. Fixed income 8,716 / 8,418 - 1 = 3.5%; 8,716 / 33,080 = 26.3% of segment. Equity underwriting 851 / 4,437 - 1 = -81% (2022). Investment Management margins: 2021 1,678 / 6,220 = 27.0%; 2023 842 / 5,370 = 15.7%; 2025 1,478 / 6,525 = 22.7%; fees 6,068 / 5,231 - 1 = 16% (2023-2025); Parametric 524 / 336 - 1 = 56%. Regions: Asia 9,420 / 6,434 - 1 = 46%; Asia 9,420 / 70,645 = 13.3% (2025); 6,434 / 54,143 = 11.9% (2023); Americas 52,897 / 70,645 = 74.9% (2025); Q2 2026 Americas 15,046 / 21,348 = 70.5%, Asia 3,930 / 21,348 = 18.4%. Capital and valuation: CET1 excess 14.8% - 11.8% = 3.0 points (June 2026). Goodwill and intangibles 16,726 + 6,010 = 22,736. Acquisitions 11.9 + 8.7 = 20.6 billion. Compensation 29,216 / 48,342 = 60.4% of non-interest expenses; 29,216 / 26,178 - 1 = 11.6%. Dividends per share 3.85 / 0.55 = 7.0 times. Payout 2025 (6,147 + 4,585) / 16,249 = 66%. Buyback price 197.64 / 85.35 = 2.3 times. Total assets 1,675,057 / 1,215,071 - 1 = 37.9% (end-2024 to June 2026); common equity 106,579 / 94,761 - 1 = 12.5%. MUFG stake 380,010,887 shares x $196.31 = about $74.6 billion. Trailing twelve months to June 2026: net revenues 70,645 - 34,531 + 41,928 = 78,042; net income 16,861 - 7,854 + 11,148 = 20,155; diluted EPS 10.21 - 4.73 + 6.90 = 12.38. P/E = market value / net income: 2023 153.05 / 9.087 = 16.8; 2024 202.54 / 13.390 = 15.1; 2025 282.15 / 16.861 = 16.7; September 2026 308.32 / 20.155 = 15.3; price to sales 308.32 / 78.042 = 3.95. Revenue growth (70,645 / 35,155)^(1/10) - 1 = 7.2% a year. Wealth Management 2025: revenue 31,754 / 28,420 - 1 = 11.7%, pre-tax income 9,293 / 7,740 - 1 = 20.1%; bank loans 181 / 160 - 1 = 13.1%, deposits 408 / 370 - 1 = 10.3%; stock plan unvested 658 / 534 - 1 = 23% (six months). Investment banking 7,619 / 10,272 - 1 = -26% (2025 vs 2021). Tangible book value per share 50.00 / 44.57 - 1 = 12.2%. Non-compensation expenses 19,126 / 17,723 - 1 = 7.9%; net revenues 70,645 / 61,761 - 1 = 14.4%. Revenue per employee 70,645 / 83,000 = about 0.85 million. Vanguard, BlackRock and State Street 6.9% + 5.7% + 7.2% = 19.8% of the stock. Diluted EPS growth (10.21 / 2.90)^(1/10) - 1 = 13.4% a year. Q2 2026 Institutional Securities share of segment revenue 11,040 / (11,040 + 8,856 + 1,646) = 11,040 / 21,542 = 51.2%. First half 2026: Institutional Securities pre-tax income 8,423 / 5,392 - 1 = 56%, share of firm pre-tax income 8,423 / 14,359 = 58.7% (H1 2025 5,392 / 10,166 = 53.0%); Wealth Management pre-tax income 5,288 / 4,151 - 1 = 27%. Q2 2026 Wealth Management revenue 8,856 / 7,764 - 1 = 14%; asset management revenue 5,261 / 4,411 - 1 = 19%; firm revenue 21,348 / 16,792 - 1 = 27%; headcount 82,944 / 80,393 - 1 = 3.2%. Investment Management pre-tax income (1,478 - 870) / 8,700 = 7.0% of the Eaton Vance price. Net income 16,861 / 6,127 - 1 = 175%; shareholders equity 111,632 / 75,182 - 1 = 48%. Self-directed plus stock plan unvested assets June 2026 1,811 + 658 = 2,469 billion. Average diluted shares 1,592 / 1,646 - 1 = -3.3%. Total client assets 9,276 / 7,860 - 1 = 18%. Market value 308.32 / 153.05 = 2.0 times (end-2023 to September 2026). 2023 charges 249 + 353 + 293 = 895. Net income 9,087 / 15,034 - 1 = -40% (2021-2023). Borrowings 348,935 / 288,819 - 1 = 21%. Loans to deposits 289,038 / 415,523 = 70%. Compensation 29,216 / 70,645 = 41% of net revenues (2025). Net new assets 2025 quarterly average 356.3 / 4 = 89.1 billion. Forecast extrapolation: 2026 revenue 41,928 x 2 = 83,856; 2026 EPS 196.31 / 15.14 = 12.97; 2027 83.9 x 1.072 = 89.9 and 12.97 x 1.072 = 13.90; 2028 96.4 and 14.90 - capital, valuation, payouts and trailing figures. — 2015-2026 · publ. September 2026 · source ↗
    Method: Arithmetic on figures reported in Morgan Stanley's Forms 10-K and 10-Q, earnings releases and financial supplements, the 2026 proxy statement and market data; operands shown in the source line.
  30. ReportedThe difference came from margins and a falling share count: average diluted shares were 1,646 million in 2023 and 1,592 million in 2025.
    Morgan Stanley Form 10-K for fiscal 2025 - capital, the stress capital buffer, dividends and share repurchases. — FY2025 · publ. 19 February 2026 · source ↗
Sources
Generated September 26, 2026