The Advisory FranchiseWide moat

Goldman Sachs (GS) — moat facet

Goldman's name in the boardroom is its oldest asset, and it now brings the loan and the bond issue along with the advice.

The second part of Goldman's moat is its place in the boardroom. It has led advisory by reported revenue share for 23 years running1, and it was first in mergers and acquisitions and leveraged loans for 20252. Investment banking fees were $6,215 million in 2023, $7,732 million in 2024 and $9,339 million in 20253, about 50% growth in two years4.

Investment banking fees by type, 2025 ($M)Advisory — 51%Equity underwriting — 19%Debt underwriting — 30%Goldman Sachs Form 10-K FY2025, Global Banking & Markets
Advice is half the fee pool.

The fees come in three kinds. Advisory earned $4,726 million in 2025, equity underwriting $1,784 million and debt underwriting $2,829 million5. The second quarter of 2026 brought fees of $3,395 million, up 55%, with a record in debt underwriting67.

Advice is sold on reputation, and reputation is slow to build and hard to copy. A board choosing an adviser for a large merger wants the one with the longest record of large mergers, which is why the ranking reinforces itself. The adviser then sits at the table when the financing is arranged, and the underwriting and lending follow.

Goldman adds two things a boutique adviser cannot: a balance sheet that can commit to a leveraged loan, and trading desks that can distribute a new issue. It ranked first in leveraged lending in the first half of 20268.

The weakness is timing. Fees depend on companies choosing to do deals, and they can wait. The firm reported its banking backlog at the highest in four years at the end of 20259, but by June 2026 debt underwriting backlog had fallen significantly10.

The first half of 2026 was stronger still. Advisory earned $2,872 million against $1,966 million a year earlier, equity underwriting $1,520 million against $798 million and debt underwriting $1,843 million against $1,341 million11. Investment banking fees for the half were $6,235 million, up 52%12. For 2025 the firm said its backlog had increased significantly compared with the end of 202413.

This part of the moat is wide in reputation and narrow in revenue stability. Should fees drop below $7.5 billion in a year when Goldman still ranks first, much of the fee would turn out to belong to the market.

Moat trajectory: Holding steady

IB fees $6.2bn (2023) to $9.3bn (2025); #1 M&A.

The number that tests this moat
Reported
Investment banking fees, latest quarter
$3,395M (Q2 2026, +55%)

The fees the boardroom franchise earns; a year-on-year decline while deal markets were open would mean the lead was slipping.

Source: Goldman Sachs Q2 2026 earnings results ↗
Aspects of the moat
DIG DEEPER 01
Twenty-Three Years at the Top of Advisory
Goldman has topped the advisory league for 23 straight years, and the ranking is its own best sales pitch.
DIG DEEPER 02
Underwriting: Records in Equity and Debt
Goldman gets paid twice on a deal, for the advice and again for raising the money, and both set records in 2026.
DIG DEEPER 03
Leveraged Lending: First, and Holding the Loans
Goldman leads leveraged lending because it will put its own balance sheet behind the buyouts it advises on.
DIG DEEPER 04
The Talent Pipeline
Goldman picks fewer than one in a hundred of the people who want to work there, and its alumni run the companies that hire it.
⚠ Threats to the moat
⚠ THREAT 01
Tariffs and Wars Are in the Forward-Looking Statement
Goldman's own filing names tariffs and war as the things most likely to shut the deal window.
⚠ THREAT 02
Private Credit Wants the Loan
Goldman arranges leveraged loans and runs private credit funds that compete to make them.
References
  1. ReportedIt has led advisory by reported revenue share for 23 years running, and it was first in mergers and acquisitions and leveraged loans for 2025.
    Goldman Sachs fourth-quarter 2025 earnings presentation and strategy update, Form 8-K exhibit 99.2 - league tables, wallet share and client rankings. — FY2025 · publ. 15 January 2026 · source ↗
  2. ReportedIt has led advisory by reported revenue share for 23 years running, and it was first in mergers and acquisitions and leveraged loans for 2025.
    Goldman Sachs fourth-quarter 2025 earnings presentation and strategy update, Form 8-K exhibit 99.2 - league tables, wallet share and client rankings. — FY2025 · publ. 15 January 2026 · source ↗
  3. ReportedInvestment banking fees were $6,215 million in 2023, $7,732 million in 2024 and $9,339 million in 2025, about 50% growth in two years.
    Goldman Sachs Form 10-K for fiscal 2025 - segment results on the basis restated in the fourth quarter of 2025: net revenues by line, pre-tax earnings, return on equity, average common equity, loans and assets by segment for 2023-2025 - Global Banking & Markets segment results. — FY2023-FY2025 · publ. 25 February 2026 · source ↗
  4. Moat Explorer calcInvestment banking fees were $6,215 million in 2023, $7,732 million in 2024 and $9,339 million in 2025, about 50% growth in two years.
    Moat Explorer calculation from Goldman Sachs' reported figures ($ millions unless stated; calendar years). Growth: net revenues 2025 58,283 / 53,512 - 1 = 8.9%, about 9%; 2022 47,365 / 59,339 - 1 = -20.2%; net earnings 2022 11,261 / 21,635 - 1 = -47.9%, nearly half; pre-tax earnings 21,852 / 10,739 = 2.03 times, about double; compensation 18,906 / 16,706 - 1 = 13.2%; total operating expenses 37,544 / 33,767 - 1 = 11.2%; preferred dividends 876 / 751 - 1 = 16.6%; CEO pay 47 / 39 - 1 = 20.5%; equities 16,535 / 11,549 - 1 = 43.2%; FICC 14,522 / 12,150 - 1 = 19.5%; FICC intermediation 10,271 / 9,318 - 1 = 10.2%; FICC financing 4,251 / 2,832 - 1 = 50.1%; Global Banking & Markets 41,453 / 29,994 - 1 = 38.2%; GBM pre-tax 17,574 / 11,000 - 1 = 59.8%; advisory 4,726 / 3,299 - 1 = 43.3%; underwriting (1,784 + 2,829) / (1,153 + 1,763) = 4,613 / 2,916 - 1 = 58.2%; investment banking fees 9,339 / 6,215 - 1 = 50.3%; 9,339 - 6,215 = 3,124, about $3.1 billion; Q2 2026 pace 3,395 x 4 = 13,580, 13,580 / 9,339 = 1.45; financing 11.45 / 6.03 = 1.90, close to double; intermediation best/worst 19.6 / 15.8 = 1.24; equity underwriting Q2 985 / 428 - 1 = 130%; H1 2026 equities 12,742 / 8,493 - 1 = 50%. Assets under supervision: 4,041 / 3,606 - 1 = 12.1% (six months); 3,606 / 3,137 - 1 = 15.0%; Q2 2026 rise 4,041 - 3,650 = 391 = inflows 230 + appreciation 161; management and other fees 11,538 / 10,415 - 1 = 10.8%; historical principal investments 9.4 - 6.0 = 3.4 billion; alternatives target 750 - 459 = 291 billion, 291 / 4.5 = 64.7, about 65 a year; 291 x 0.58% = 1.69 billion, about 1.7 billion; Shell mandate 40 / 4,041 = 1.0%; AWM ROE 12.5 + 2.3 = 14.8, near 15%. Shares of revenue: GBM 15,520 / 20,338 = 76.3% (Q2 2026), 41,453 / 58,283 = 71.1% (2025), 29,994 / 46,254 = 64.8% (2023); AWM 16,679 / 58,283 = 28.6% (2025), 16,316 / 53,512 = 30.5% (2024), 14,202 / 46,254 = 30.7% (2023), 4,597 / 20,338 = 22.6% (Q2 2026); equities 7,416 / 15,520 = 47.8% of the segment in Q2 2026; advisory 4,726 / 58,283 = 8.1%; GBM pre-tax 17,574 / 21,852 = 80.4%; FICC plus equities 14,522 + 16,535 = 31,057; Q2 2026 financing 1,216 + 3,259 = 4,475; durable revenues 26.3 / 58.283 = 45.1% (2025), 12.2 / 36.546 = 33.4% (2019); GBM assets 1,582,670 / 1,809,320 = 87.5%; brokered and sweep deposits (47 + 34) / 501 = 16.2%; compensation 18,906 / 37,544 = 50.4% of operating expenses; preferred dividends 876 / 17,176 = 5.1% of net earnings; financing against alternatives fees 11.45 / 2.37 = 4.8, about five times. Margins: GBM pre-tax margin 17,574 / 41,453 = 42.4% (2025), 11,000 / 29,994 = 36.7% (2023); AWM 4,127 / 16,679 = 24.7% (2025), 4,865 / 16,316 = 29.8% (2024), 1,763 / 14,202 = 12.4% (2023). Balance sheet and capital: total assets 2,128 / 1,675.972 - 1 = 27.0% (end-2024 to June 2026); equity 121,996 to about 123,000, almost unchanged; deposits 558 / 433 - 1 = 28.9%, about 29%; loans to deposits 261 / 558 = 46.8%, about 47%; JPMorgan deposits 2,559,320 / 501,000 = 5.1 times; CET1 headroom 12.9 - 11.4 = 1.5 points, about 150 basis points; a repeat of the first-half fall 12.9 - (14.3 - 12.9) = 11.5%; basic shares 298.4 / 322.9 - 1 = -7.6%, about 8% fewer; TBVPS 335.49 / 316.02 - 1 = 6.2%; buyback price 935.45 / 984.57 - 1 = -5.0%; first-half ROE 21.7 - 1.7 = 20.0%; Platform Solutions pre-tax losses 783 + 1,047 + 1,989 + 2,175 + 1,075 = 7,069, about $7.1 billion. Valuation: trailing twelve months to June 2026 net revenues 58,283 - 29,645 + 37,565 = 66,203; net earnings 17,176 - 8,461 + 12,258 = 20,973; diluted EPS 51.32 - 25.07 + 38.51 = 64.76; P/E 283,220 / 20,973 = 13.5; P/S 283,220 / 66,203 = 4.28; year-end P/E 263.64 / 17.176 = 15.35 (2025), 179.75 / 14.276 = 12.59 (2024), 125.80 / 8.516 = 14.77 (2023), 128.08 / 21.635 = 5.92 (2021); 52-week high 935.45 / 1,153.99 - 1 = -18.9%, about 19% below; Morgan Stanley gap 308.32 - 283.22 = 25.1 billion; market value on basic shares 298.4 x 935.45 = 279.1 billion. Further: Platform Solutions provisions against revenue (old basis) 1,728 / 1,502 = 115% (2022), 1,135 / 2,378 = 47.7%, about 48% (2023), 1,540 / 2,427 = 63.5%, about 63% (2024); 2021 to 2022 revenue fall 59,339 - 47,365 = 11,974, about $12 billion; Q2 2026 equities less Q1 7,416 - 5,326 = 2,090; AWM revenue 2025 16,679 / 16,316 - 1 = 2.2%; liquidity products 1,065 / 4,041 = 26.4%, about a quarter; AUS year on year 4,041 / 3,293 - 1 = 22.7%, about 23%; alternatives 459 / 2,976 = 15.4% of long-term AUS; private banking and lending H1 2026 638 + 689 = 1,327, x 2 = 2,654, near $2.7 billion; VaR factors before diversification 82 + 65 + 19 + 30 = 196; GBM Q1 2026 12,738 / 17,227 = 73.9%, about 74%; transaction banking and private bank deposits (70 + 101) / 501 = 34.1%, about a third; GBM assets share 87.5%, nearly nine-tenths; EMEA 2025 14,155 / 12,250 - 1 = 15.6%, about 16%; unsecured long-term borrowings 285,500 / 242,634 - 1 = 17.7%, about 18%; JPMorgan deposits 2,559,320 / 2,406,032 - 1 = 6.4%; Goldman deposits 501 / 433 - 1 = 15.7%, about 16%; H1 2026 financing 2,278 + 5,867 = 8,145; Q2 2026 compensation 6,104 / 4,685 - 1 = 30.3%; diluted shares 321.4 / 306.5 - 1 = 4.9%, about 5%; advisory 2025 4,726 / 3,534 - 1 = 33.7%, about 34%; underwriting 2025 (1,784 + 2,829) / (1,677 + 2,521) = 4,613 / 4,198 - 1 = 9.9%, about 10%; debt share of underwriting 2,829 / 4,613 = 61.3%, about three-fifths; wealth channel 1,041 / 862 - 1 = 20.8%, about 21%; CET1 ratio 101,657 / 790,640 = 12.86%; 101,657 / 800,640 = 12.70%, so 10 billion of RWAs costs about 16 basis points; GBM pre-tax Q2 2026 7,499 / 4,075 - 1 = 84.0%; market value 2025 263.64 / 179.75 - 1 = 46.7% - Global Banking & Markets arithmetic: growth rates, revenue shares and margins. — FY2019-Q2 2026 · publ. September 2026 · source ↗
    Method: Arithmetic on figures reported in Goldman Sachs' Forms 10-K and 10-Q, its earnings releases and presentations, JPMorgan's Form 10-K and market data; operands shown in the source line.
  5. ReportedAdvisory earned $4,726 million in 2025, equity underwriting $1,784 million and debt underwriting $2,829 million.
    Goldman Sachs Form 10-K for fiscal 2025 - segment results on the basis restated in the fourth quarter of 2025: net revenues by line, pre-tax earnings, return on equity, average common equity, loans and assets by segment for 2023-2025 - Global Banking & Markets segment results. — FY2023-FY2025 · publ. 25 February 2026 · source ↗
  6. ReportedThe second quarter of 2026 brought fees of $3,395 million, up 55%, with a record in debt underwriting.
    Goldman Sachs second-quarter 2026 earnings results, Form 8-K exhibit 99.1 - segment and line revenues for the quarter and half, earnings, balance sheet, capital, VaR, assets under supervision and the dividend increase - Global Banking & Markets revenue by line for the quarter and half. — Q2 2026 · publ. 14 July 2026 · source ↗
  7. ReportedThe second quarter of 2026 brought fees of $3,395 million, up 55%, with a record in debt underwriting.
    Goldman Sachs second-quarter 2026 earnings presentation, Form 8-K exhibit 99.2 - ROE, ROTE, efficiency ratio, Dealogic rankings, AUS by channel, alternatives fundraising and wealth figures. — Q2 2026 · publ. 14 July 2026 · source ↗
  8. ReportedIt ranked first in leveraged lending in the first half of 2026.
    Goldman Sachs second-quarter 2026 earnings presentation, Form 8-K exhibit 99.2 - ROE, ROTE, efficiency ratio, Dealogic rankings, AUS by channel, alternatives fundraising and wealth figures. — Q2 2026 · publ. 14 July 2026 · source ↗
  9. ReportedThe firm reported its banking backlog at the highest in four years at the end of 2025, but by June 2026 debt underwriting backlog had fallen significantly.
    Goldman Sachs fourth-quarter 2025 earnings presentation and strategy update, Form 8-K exhibit 99.2 - Global Banking & Markets: league tables, wallet share, clients, financing and intermediation. — FY2025 · publ. 15 January 2026 · source ↗
  10. ReportedThe firm reported its banking backlog at the highest in four years at the end of 2025, but by June 2026 debt underwriting backlog had fallen significantly.
    Goldman Sachs Form 10-Q for the quarter ended 30 June 2026 - segment pre-tax earnings and ROE, capital ratios and requirements, investment banking backlog, and the Industry Ventures and Innovator acquisitions. — Q2 2026 · publ. 3 August 2026 · source ↗
  11. ReportedAdvisory earned $2,872 million against $1,966 million a year earlier, equity underwriting $1,520 million against $798 million and debt underwriting $1,843 million against $1,341 million.
    Goldman Sachs second-quarter 2026 earnings results, Form 8-K exhibit 99.1 - segment and line revenues for the quarter and half, earnings, balance sheet, capital, VaR, assets under supervision and the dividend increase - Global Banking & Markets revenue by line for the quarter and half. — Q2 2026 · publ. 14 July 2026 · source ↗
  12. ReportedInvestment banking fees for the half were $6,235 million, up 52%.
    Goldman Sachs second-quarter 2026 earnings results, Form 8-K exhibit 99.1 - segment and line revenues for the quarter and half, earnings, balance sheet, capital, VaR, assets under supervision and the dividend increase - Global Banking & Markets revenue by line for the quarter and half. — Q2 2026 · publ. 14 July 2026 · source ↗
  13. ReportedFor 2025 the firm said its backlog had increased significantly compared with the end of 2024.
    Goldman Sachs full-year and fourth-quarter 2025 earnings results, Form 8-K exhibit 99.1 - net revenues by region, net interest income, deposits, loans, AUS rollforward, capital returned and Apple Card effects. — FY2025 · publ. 15 January 2026 · source ↗
Sources
Generated September 28, 2026