CompetitorsNarrow moat

Wells Fargo (WFC) — moat facet

None of Wells Fargo's rivals has taken its depositors; they compete for everything built on top of them, and there Wells Fargo is behind.

Wells Fargo's annual report names no competitor. It says only: "We face significant and increasing competition in the rapidly evolving financial services industry"1. The rivals that matter are four different kinds of relationship.

Market value, September 2026 ($bn)JPMorgan911.9Bank of America394.3Wells Fargo250.9Citigroup223.1companiesmarketcap and stockanalysis market cap pages, September 2026
Third of the four by market value.

JPMorgan is the bank that kept growing while Wells Fargo was capped. Its deposits were $2,559,320 million at the end of 20252, against Wells Fargo's $1,426,207 million3. Bank of America is the peer Wells Fargo is closest to in size and returns, and in the second quarter of 2026 it earned slightly less on its tangible equity, 17.0% against 17.7%45. The investment banks are rivals Wells Fargo is chasing, with a leveraged finance share of 7.2%6. And the lenders with no branches, from fintech firms to platforms built on digital assets, are rivals the bank names only in general terms.

What these have in common is that none of them has taken Wells Fargo's depositors. The bank's cost of deposits, about 1.52% in 2025, was below JPMorgan's 1.80%78, and the deposit base held through the cap. The competition is for the rest of the business: loans, fees, trading and advice.

Smaller rivals trade on similar terms. US Bancorp, worth $92.43 billion, and PNC, worth $90.01 billion9, are about a third of Wells Fargo's size, and US Bancorp traded at 11.8 times earnings10. Wells Fargo sits between them and the two largest banks in size, and with the regional banks on price.

The rivals all watch the same three numbers: deposit cost, efficiency and return on tangible equity. On the first Wells Fargo leads, on the second it trails and on the third it has caught Bank of America and not JPMorgan. That is the whole competitive position in three figures, and it is why the bank's contest is mostly with itself.

The market ranks the four large banks by what they earn. In September 2026 Wells Fargo traded at 11.9 times earnings, against 14.7 for JPMorgan and 12.9 for Bank of America11. A multiple that rose toward Bank of America's would mean investors had started to believe the return gap was closing.

Moat trajectory: Holding steady

Deposit cost below JPMorgan's; ROTCE now level with Bank of America's.

The number that tests this moat
Third-party estimate
Price-to-earnings against peers
11.9x vs JPMorgan 14.7x, Bank of America 12.9x (September 2026)

How the market ranks the returns; a narrowing discount to Bank of America would mean the gap was believed to be closing.

Source: WFC and peer P/E (companiesmarketcap) ↗
Dig deeper
DIG DEEPER 01
JPMorgan: The Bank That Grew While Wells Could Not
JPMorgan pays more for its deposits than Wells Fargo and earns six points more on its equity.
DIG DEEPER 02
Bank of America: The Peer It Now Matches
Wells Fargo now earns as much on its equity as Bank of America, from cheaper deposits and a costlier bank.
DIG DEEPER 03
The Investment Banks It Is Chasing
Wells Fargo is climbing investment banking league tables mainly on the strength of its balance sheet.
DIG DEEPER 04
The Rivals With No Branches
Wells Fargo's branchless rivals compete for the products around the checking account, and some of those products are shrinking.
References
  1. ReportedIt says only: "We face significant and increasing competition in the rapidly evolving financial services industry".
    Wells Fargo 2025 Annual Report to Shareholders (financial statements, MD&A and segment note), part of the Form 10-K for fiscal 2025 - Item 1A risk factors and regulatory matters. — FY2025 · publ. 24 February 2026 · source ↗
  2. ReportedIts deposits were $2,559,320 million at the end of 2025, against Wells Fargo's $1,426,207 million.
    JPMorgan Chase Form 10-K for fiscal 2025 - deposits, cost of total deposits, ROTCE, overhead ratio and CET1. — FY2025 · publ. February 2026 · source ↗
  3. ReportedIts deposits were $2,559,320 million at the end of 2025, against Wells Fargo's $1,426,207 million.
    Wells Fargo 2025 Annual Report to Shareholders (financial statements, MD&A and segment note), part of the Form 10-K for fiscal 2025 - average balance sheet, deposits, net interest income and securities. — FY2025 · publ. 24 February 2026 · source ↗
  4. ReportedBank of America is the peer Wells Fargo is closest to in size and returns, and in the second quarter of 2026 it earned slightly less on its tangible equity, 17.0% against 17.7%.
    Bank of America second-quarter 2026 earnings release, Form 8-K exhibit 99.1 - ROTCE. — Q2 2026 · publ. 14 July 2026 · source ↗
  5. ReportedBank of America is the peer Wells Fargo is closest to in size and returns, and in the second quarter of 2026 it earned slightly less on its tangible equity, 17.0% against 17.7%.
    Wells Fargo second-quarter 2026 earnings release, Form 8-K exhibit 99.1 - capital, capital return and credit quality. — Q2 2026 · publ. 14 July 2026 · source ↗
  6. ReportedThe investment banks are rivals Wells Fargo is chasing, with a leveraged finance share of 7.2%.
    Wells Fargo second-quarter 2026 earnings presentation, Form 8-K exhibit 99.3 - segment returns, deposit cost, market shares and the 2026 outlook - consolidated results, deposit cost, capital and the 2026 outlook. — Q2 2026 · publ. 14 July 2026 · source ↗
  7. Moat Explorer calcThe bank's cost of deposits, about 1.52% in 2025, was below JPMorgan's 1.80%, and the deposit base held through the cap.
    Moat Explorer calculation from Wells Fargo's reported figures ($ millions unless stated). Deposits: cost of total deposits = interest on interest-bearing deposits / (average interest-bearing + average noninterest-bearing deposits): 2020 2,804 / 1,376,011 = 0.20%; 2021 388 / 1,437,812 = 0.03%; 2022 2,349 / 1,424,269 = 0.16%; 2023 16,503 / 1,346,282 = 1.23%; 2024 24,282 / 1,345,915 = 1.80%; 2025 20,449 / (987,198 + 360,047 = 1,347,245) = 1.52%. Bank of America 2025: 34,513 / (1,469,705 + 514,477 = 1,984,182) = 1.74%. Gap to JPMorgan 1.80% - 1.52% = 0.28 points x 1,347,245 = about 3,772 (about $3.8 billion); gap to Bank of America 1.74% - 1.52% = 0.22 points. Noninterest-bearing share of average deposits: 2020 412,669 / 1,376,011 = 30.0%; 2021 499,644 / 1,437,812 = 34.8%; 2022 505,770 / 1,424,269 = 35.5%; 2023 399,737 / 1,346,282 = 29.7%; 2024 352,379 / 1,345,915 = 26.2%; 2025 360,047 / 1,347,245 = 26.7%. Average deposits 2023-2025 range 1,345,915 to 1,347,245 = 1,330 (about $1.3 billion). Period-end deposits 1,371,804 / 1,335,991 - 1 = 2.7% (Dec 2017 to Dec 2024); Dec 2025 to Jun 2026 1,501,405 - 1,426,207 = 75,198 (about $75 billion). Consumer Banking and Lending share of average deposits Q2 2026 828.4 / 1,465.6 = 57%. Held-to-maturity: Dec 2024 carrying 234,948 - fair value 193,779 = 41,169 unrealised loss; June 2026 loss 32,408 / common equity 165,000 = 19.6%. Balance sheet: total assets 2,282,201 / 1,951,757 - 1 = 16.9% above the 2017 cap level; 2,282,201 - 1,929,845 = 352,356 (about $352 billion); 2,282,201 / 1,929,845 - 1 = 18.3% (about 18%). CIB total assets 862,472 / 597,278 - 1 = 44%. Average loans Q2 2026 1,026.5 - 916.7 = 109.8; CIB 359.4 - 285.9 = 73.5; 73.5 / 109.8 = 67% (about two-thirds). CIB share of average loans 359.4 / 1,026.5 = 35.0% (Q2 2026); 285.9 / 916.7 = 31.2% (Q2 2025). Trading-related assets 401.5 / 283.7 - 1 = 41.5%; Markets loans 111.2 / 79.0 - 1 = 40.8%; CIB average loans 359.4 / 285.9 - 1 = 25.7%. Tangible common equity / total assets: Dec 2024 135.6 / 1,929.8 = 7.0%; June 2026 139.7 / 2,282.2 = 6.1%. Branches 4,079 - 5,032 = -953; 4,079 / 5,032 - 1 = -19%. Mobile active customers 33.7 / 29.9 - 1 = 13%. Headcount 197,466 / 212,804 - 1 = -7%. Personnel expense 36,281 / noninterest expense 54,842 = 66% (about two-thirds). Efficiency gap to JPMorgan (66% - 52%) x 83,699 = about 11,718 (about $11.7 billion). JPMorgan deposits 2,559,320 / 1,426,207 - 1 = 79%; market value 911.91 / 250.90 = 3.6 times. Capital: CET1 headroom 10.3% - 8.5% = 1.8 points. Returned 2025 (17.7 billion buybacks + 6.5 billion dividends - 1.053 billion preferred dividends) / 20.285 billion net income to common = 114%. Average diluted shares 3,242.3 / 5,108.3 - 1 = -36.5% (2016 to 2025). EPS 6.26 / 4.12 - 1 = 52%. Revenue 83,699 / 86,057 - 1 = -2.7% (2015 to 2025). Trailing twelve months to June 2026: revenue 21,436 + 21,292 + 21,446 + 22,622 = 86,796; net income 5,589 + 5,361 + 5,253 + 6,407 = 22,610; EPS 1.66 + 1.62 + 1.60 + 2.00 = 6.88. First half 2026: net income 5,253 + 6,407 = 11,660; net interest income 12,096 + 12,317 = 24,413; noninterest expense 14,330 + 13,661 = 27,991, about 50.3% of the ~55,700 guidance. Market value 250.90 / 298.75 - 1 = -16% (end 2017 to Sept 2026). Segments (2025): revenue 37,362 + 11,978 + 19,232 + 16,328 = 84,900; plus Corporate 747, less Reconciling Items 1,948 = 83,699. Shares of segment revenue: Consumer Banking and Lending 37,362 / 84,900 = 44%; Commercial Banking 11,978 / 84,900 = 14%; CIB 19,232 / 84,900 = 23%; Wealth and Investment Management 16,328 / 84,900 = 19%. Shares of company net income 21,338: Consumer Banking and Lending 7,865 = 37%; CIB 7,283 = 34%; Commercial Banking 4,184 = 20%; Wealth and Investment Management 2,119 = 10%. CIB share of segment net income 7,283 / (7,865 + 4,184 + 7,283 + 2,119 = 21,451) = 34%; of total revenue 19,232 / 83,699 = 23%. Wealth net income / revenue 2,119 / 16,328 = 13%. Commercial Banking net income 4,184 / 5,104 - 1 = -18%. CIB Banking 2,522 + 2,507 + 2,008 = 7,037. Investment banking 2,008 / 1,404 - 1 = 43%. Credit card revenue 6,375 / 5,809 - 1 = 10%; Auto 1,016 / 1,464 - 1 = -31%. Advisory assets 1,127 / 891 - 1 = 26%. Consumer Banking and Lending share of Q2 2026 revenue 10,288 / 22,622 = 45%. Consumer Banking and Lending provision 3,362 / total provision 3,658 = 92%. Markets loans 111.2 - 79.0 = 32.2; 32.2 / 73.5 = 44% of the CIB loan increase. Investment banking share of CIB revenue 1,404 / 19,191 = 7% (2023); 2,008 / 19,232 = 10% (2025). Debit plus credit card purchase volume 530.5 + 186.0 = 716.5 billion. More deposits: noninterest-bearing deposits 505,770 - 360,047 = 145,723 (about $146 billion, 2022 to 2025); average deposits 1,424,269 - 1,347,245 = 77,024 (about $77 billion). Interest on interest-bearing deposits 24,282 - 20,449 = 3,833 (about $3.8 billion). Bank of America 2024 all-in deposit cost 38,442 / 1,924,106 = 2.00%. JPMorgan average deposits 2,506,565 / 1,347,245 = 1.9 times. Average loans to average deposits Q2 2026 1,026.5 / 1,465.6 = 70%. Bank of America deposits 2,018,729 / 1,426,207 - 1 = 42%. Held-to-maturity share of total assets 198,573 / 2,282,201 = 8.7% (June 2026); 208,023 / 2,148,631 = 9.7% (Dec 2025). More balance sheet and valuation: branches closed 5,032 - 4,777 = 255 (2021); 4,598 - 4,311 = 287 (2023); 4,177 - 4,090 = 87 (2025); 4,090 - 4,079 = 11 (H1 2026); 4,311 - 4,079 = 232 (end 2023 to June 2026). Second half 2025 assets 2,148,631 - 1,981,269 = 167,362 (about $167 billion). Market value 233.86 / 298.75 - 1 = -22% (end 2017 to end 2024); Bank of America 394.32 / 250.90 - 1 = 57%; market value over trailing net income 250.90 / 22.61 = 11.1 times. Risk-weighted assets 137.7 / 0.103 = about 1,337 billion (about $1.34 trillion). Total equity 182,323 / 2,282,201 = 8.0%. 2016 penalties 100 + 35 + 50 = 185 million. Commercial Banking net interest income 7,902 / 11,978 = 66%. Consumer Banking and Lending deposit surplus 779,994 - 322,052 = 457,942 (about $458 billion) - deposits, deposit cost and the securities book. — Length additions: held-to-maturity Dec 2025 208,023 - 175,797 = 32,226; carrying value 208,023 - 198,573 = 9,450 (about $9.5 billion in six months). Interest on interest-bearing deposits 16,503 / 2,349 = 7.0 (about seven times). Consumer Banking and Lending net interest income 29,183 / 37,362 = 78%. Average deposits per branch 1,437,812 / 4,777 = 301 (2021); 1,347,245 / 4,090 = 329 (2025). Deposits Dec 2024 to Jun 2026 1,501,405 - 1,371,804 = 129,601 (about $130 billion). TLAC cushion 23.22 - 21.50 = 1.72 points; 22.81 - 21.50 = 1.31 points. CIB assets 862,472 / 2,282,201 = 38%; CIB period-end assets 787,751 / 597,278 - 1 = 32%. CIB investment banking 1,814 / 1,404 - 1 = 29%; 2,008 / 1,814 - 1 = 11%; Q2 2026 628 / 5,425 = 12%. CIB revenue per dollar of expense 19,232 / 9,436 = 2.04; Consumer Banking and Lending 37,362 / 23,515 = 1.59. CRE 5,083 / 19,232 = 26%. Q2 2026 expense 13,661 / 13,379 - 1 = 2.1%; revenue 22,622 / 20,822 - 1 = 8.6%. Headcount 205 - 197 = 8 thousand. Average assets per employee 1,933.4 / 212,804 = $9.1 million (Q2 2025); 2,227.9 / 197,466 = $11.3 million (Q2 2026), +24%. Personnel expense per employee 36,281 / 205,000 = 0.177 ($177,000). Efficiency gap to Bank of America (66% - 61.65%) x 83,699 = 3,641 (about $3.6 billion). Risk-weighted assets about 1,340 billion x 1% = about $13 billion per point; 9.80% - 8.50% = 1.30 points x 1,340 = about $17 billion. Stockholders equity 180,190 / 206,936 - 1 = -12.9%. Charge-offs 876 x 4 = 3,504 (about $3.5 billion); 14,129 / 139,700 = 10.1%. JPMorgan cost of total deposits 2024 2.08% against Wells Fargo 1.80%. ROTCE H1 2026 16.1% - 14.4% = 1.7 points. Target 17.5% x 139.7 = 24.4 billion; 24.4 / 20.285 = 1.20. Net income 6,407 x 4 = 25,628 (about $25.6 billion). H1 2026 expense 27,991 / 55,700 = 50.3%; net interest income 24,413 / 50,000 = 48.8%. Credit card revenue 6,375 / 5,908 - 1 = 7.9%; Auto 1,016 / 1,464 - 1 = -30.6%. Home Lending 3,364 / 37,362 = 9.0%; originations 26.3 / 986.2 = 2.7%. Buybacks 22.7 billion / 79.80 = 284 million shares; 284 / 3,085.6 = 9.2%. Tangible book 1 / 1.79 = 0.56. Dividend 0.50 x 4 x 3.02 billion = 6.04 (about $6.0 billion). Accounts 16 million / 32.8 million = 49%. Remediation 236 / 160,700 = 0.15%. Advisory assets 1,127 / 2,509 = 45%. Investment banking fees 3,027 / 83,699 = 3.6%. Advisory fees 10,498 / 36,215 = 29%. Branches 4,090 - 4,079 = 11. Buyback runway 22.7 / 17.7 = 1.3 years (about fifteen months); 22.7 / (7 x 2) = 1.6 years. Deposits 1,347,245 / 1,376,011 - 1 = -2.1%. Q2 2026 consumer bank share 10,288 / 22,622 = 45%. Card fees 4,589 / mortgage banking 1,152 = 4.0. 2015-2026 · publ. September 2026 · source ↗
    Method: Arithmetic on figures reported in Wells Fargo's annual reports, Forms 10-Q, earnings releases and presentations, JPMorgan's and Bank of America's Forms 10-K and market data; operands shown in the source line.
  8. ReportedThe bank's cost of deposits, about 1.52% in 2025, was below JPMorgan's 1.80%, and the deposit base held through the cap.
    JPMorgan Chase Form 10-K for fiscal 2025 - deposits, cost of total deposits, ROTCE, overhead ratio and CET1. — FY2025 · publ. February 2026 · source ↗
  9. Third-party estimateUS Bancorp, worth $92.43 billion, and PNC, worth $90.01 billion, are about a third of Wells Fargo's size, and US Bancorp traded at 11.8 times earnings.
    companiesmarketcap, Wells Fargo market capitalisation and peer values (JPMorgan $911.91B). — September 2026 · publ. September 2026 · source ↗
  10. Third-party estimateUS Bancorp, worth $92.43 billion, and PNC, worth $90.01 billion, are about a third of Wells Fargo's size, and US Bancorp traded at 11.8 times earnings.
    companiesmarketcap, Wells Fargo P/E ratio and peer P/E ratios (JPMorgan 14.7, Bank of America 12.9, Wells Fargo 11.9). — September 2026 · publ. September 2026 · source ↗
  11. Third-party estimateIn September 2026 Wells Fargo traded at 11.9 times earnings, against 14.7 for JPMorgan and 12.9 for Bank of America.
    companiesmarketcap, Wells Fargo P/E ratio and peer P/E ratios (JPMorgan 14.7, Bank of America 12.9, Wells Fargo 11.9). — September 2026 · publ. September 2026 · source ↗
Sources
Generated September 28, 2026