Average Ticket Up 54% Since Fiscal 2015Narrow moat

Home Depot (HD) — moat facet

Home Depot's average ticket rose 54% in ten years while transactions rose 7%, so almost all of its store growth was price and mix.

The single most revealing line in Home Depot's filings is the average ticket. It was $58.77 in fiscal 20151 and $90.56 in fiscal 20252, up 54%3, while customer transactions rose only from 1,500.8 million to 1,601.5 million45. Nearly all the growth of the past decade in the stores came from customers spending more per visit, not from more visits.

Average ticket ($)$58.77FY2015$67.30FY2019$83.04FY2021$90.36FY2022$90.56FY2025$92.50Q2 FY2026Home Depot Forms 10-K and Q2 fiscal 2026 release; excludes HD Supply and SRS
The basket grew; the trips did not.

The big jumps came in two bursts. In fiscal 2021 comparable ticket rose 11.7% while transactions fell 0.1%; in fiscal 2022 ticket rose 8.8% while transactions fell 5.4%6. That was inflation in lumber, appliances and almost everything else, and Home Depot passed it on without losing its customers to anyone cheaper. Being able to raise prices through a shortage and keep the volume is what pricing power looks like in retail.

The pattern continues at a gentler pace. In the second quarter of fiscal 2026 the average ticket was $92.50, up 2.8%, while transactions fell 1.0%7. The company's merchandising chief said the growth in ticket in the fourth quarter of fiscal 2025 primarily reflected some price increases8.

Ticket growth does not show pricing power alone. It also reflects a shift toward Pro customers, whose baskets are larger, and the mix of big-ticket items, which rose 1.3% in the fourth quarter of fiscal 20259.

The ticket held up even in the down years. It was $90.36 in fiscal 2022, $90.07 in fiscal 2023 and $89.31 in fiscal 2024101112, falling less than 1.2%13 while transactions fell faster14. Customers who kept coming kept spending about the same, which is the loyalty the pricing power rests on.

The ticket excludes the distributors. Customer transactions and average ticket do not include results from HD Supply or SRS, including GMS15, so the 54% rise is the stores alone. It is the cleanest measure of the stores' pricing power the company publishes.

This is a narrow advantage that has done most of the work. Comparable average ticket is the figure to follow: another fiscal year in which it rises while transactions fall would say the stores are extracting more from a customer base that is not growing, a strategy with a natural limit.

Moat trajectory: Holding steady

Ticket $92.50, up 2.8%, in Q2 fiscal 2026; transactions down 1.0%.

The number that tests this moat
Reported
Average ticket, latest quarter
$92.50, +2.8% (Q2 fiscal 2026)

Spending per visit; rising while transactions fall means growth is price and mix, which has a ceiling.

Source: Home Depot Q2 fiscal 2026 results release ↗
⚠ Threats to the moat
⚠ THREAT 01
Customers Trading Down
Home Depot's merchants already see customers trading down to cheaper countertops and appliances, the exact items that built its ticket growth.
References
  1. ReportedIt was $58.77 in fiscal 2015 and $90.56 in fiscal 2025, up 54%, while customer transactions rose only from 1,500.8 million to 1,601.5 million.
    The Home Depot Form 10-K for fiscal 2017 - net sales, earnings, dividends and ROIC for fiscal 2015-2017, transactions of 1,500.8 million and average ticket of $58.77 in fiscal 2015, and the 55% dividend payout target. — Fiscal 2017 · publ. March 2018 · source ↗
  2. ReportedIt was $58.77 in fiscal 2015 and $90.56 in fiscal 2025, up 54%, while customer transactions rose only from 1,500.8 million to 1,601.5 million.
    The Home Depot Form 10-K for fiscal 2025 (the 52 weeks ended 1 February 2026) - Item 7 MD&A: segments, comparable sales, transactions, product lines, margins and ROIC. — Fiscal 2025 · publ. 18 March 2026 · source ↗
  3. Moat Explorer calcIt was $58.77 in fiscal 2015 and $90.56 in fiscal 2025, up 54%, while customer transactions rose only from 1,500.8 million to 1,601.5 million.
    Moat Explorer calculation from The Home Depot's filings and market data ($ millions unless stated; fiscal years as Home Depot names them, fiscal 2025 = year to 1 February 2026). Segments: Primary net sales 151,966 / 152,669 - 1 = -0.5% (fiscal 2023 to 2025); Primary operating income 20,574 / 21,689 - 1 = -5.1%; Primary operating margin 21,689 / 152,669 = 14.2% (fiscal 2023), 21,313 / 153,108 = 13.9% (fiscal 2024), 20,574 / 151,966 = 13.5% (fiscal 2025); Other operating margin 213 / 6,406 = 3.3% (fiscal 2024), 316 / 12,717 = 2.5% (fiscal 2025); Other before intangible amortisation 316 + 398 = 714, 714 / 12,717 = 5.6%; Other share of net sales 12,717 / 164,683 = 7.7%; Other share of operating income 316 / 20,890 = 1.5%. Q2 fiscal 2026: Primary 42,806 / 42,157 - 1 = +1.5%, margin 6,592 / 42,806 = 15.4%; Other 5,055 / 3,120 - 1 = +62%, margin 247 / 5,055 = 4.9%; Q2 fiscal 2025 margins: Primary 6,354 / 42,157 = 15.1%, Other 201 / 3,120 = 6.4%; Q1 fiscal 2026 Primary 80,569 - 42,806 = 37,763 and 11,557 - 6,592 = 4,965, margin 13.1%; Other 9,057 - 5,055 = 4,002 and 263 - 247 = 16, margin 0.4%. Pro acquisitions 8,692 + 18,028 + 5,081 + about 1,100 = about 32,900 (HD Supply, SRS, GMS, Mingledorff's). Growth: net sales 164,683 - 159,514 = 5,169 in fiscal 2025 against about 6,300 contributed by acquisitions; fiscal 2025 over fiscal 2023 164,683 - 152,669 = 12,014, of which Other 12,717. Net sales fiscal 2017 to fiscal 2025 164,683 / 100,904 - 1 = +63%; stores 2,359 - 2,284 = 75, 75 / 2,284 = +3.3%. Traffic: transactions 1,601.5 / 1,500.8 - 1 = +6.7% (fiscal 2015 to 2025); 1,601.5 / 1,759.7 - 1 = -9.0% (fiscal 2021 to 2025); average ticket 90.56 / 58.77 - 1 = +54%. Net sales per store 164,683 / 2,359 is not meaningful because Other has no stores; Primary 151,966 / 2,359 = 64.4 per store. Margins: operating margin 21,689 / 152,669 = 14.2%, 21,526 / 159,514 = 13.5%, 20,890 / 164,683 = 12.7%; SG&A 30,702 / 28,748 - 1 = +6.8% against net sales +3.2%; Primary SG&A 28,885 / 27,822 - 1 = +3.8% against Primary net sales 151,966 / 153,108 - 1 = -0.7%; interest expense 2,412 / 1,943 - 1 = +24%; operating income / interest 20,890 / 2,412 = 8.7 times. Departments: Lighting 4,006 / 4,549 - 1 = -11.9%; Flooring 8,232 / 8,703 - 1 = -5.4%; Storage and Organization 5,054 / 4,881 - 1 = +3.5%; Appliances 13,987 / 164,683 = 8.5%. Classes fiscal 2025: 52,439 + 51,679 + 47,848 = 151,966 = Primary net sales. Net margin 14,156 / 164,683 = 8.6%; Lowe's 6.63 / 90.43 = 7.3%; Lowe's price to sales 106.20 / 90.43 = 1.17 against 1.73; Primary share 151,966 / 164,683 = 92.3%; cost of sales 164,683 - 54,865 = 109,818. Primary share Q2 fiscal 2026 42,806 / 47,861 = 89.4%; H1 net sales increase 89.6 - 85.1 = 4.5bn, GMS 2.8 / 4.5 = 62%; average ticket 89.31 / 90.36 - 1 = -1.2%; equity build 14,156 - 9,152 = 5,004; buyback authorization 11.66 / 292.52 = 4.0% of market value; depreciation and amortisation as a share of sales, Other 715 / 12,717 = 5.6%, Primary 3,344 / 151,966 = 2.2%. US share 152,170 / 164,683 = 92.4%. Mexico stores 2,359 - 2,035 - 182 = 142. Other share of net sales 6,406 / 159,514 = 4.0% (fiscal 2024), 5,055 / 47,861 = 10.6% (Q2 fiscal 2026). Sales per retail square foot 627.17 / 454.82 - 1 = +38% (fiscal 2019 to 2022), 599.92 / 627.17 - 1 = -4.3% (fiscal 2022 to 2024). Tariff refunds 685 / 47,861 = 1.4% of Q2 net sales; 685 / 16,115 = 4.3% of Q2 gross profit; refunds in inventory cost 730 - 685 = about 45. Receivables 5,597 / 4,903 - 1 = +14.2%. Capital: net debt 4,464 + 4,967 + 46,341 - 1,389 = 54,383 (1 February 2026); 316 + 4,582 + 48,485 - 1,659 = 51,724 (2 February 2025); 4,248 + 4,697 + 43,951 - 2,085 = 50,811 (2 August 2026); net debt / equity 54,383 / 12,813 = 4.2 times; goodwill and intangibles 22,344 + 10,329 = 32,673, 32,673 / 105,095 = 31.1% of total assets. Free cash flow 16,325 - 3,679 = 12,646 (fiscal 2025), 19,810 - 3,485 = 16,325 (fiscal 2024), 21,172 - 3,226 = 17,946 (fiscal 2023); dividends paid / free cash flow 9,152 / 12,646 = 72.4%; dividend per share / diluted EPS 9.20 / 14.23 = 64.7%; capex / net sales 3,679 / 164,683 = 2.2%. Average debt and equity 61,914 / 44,955 - 1 = +38%; SRS + GMS 18,028 + 5,081 = 23,109; interest expense 2,412 - 1,943 = 469; operating cash flow / dividends paid 16,325 / 9,152 = 1.8 times; free cash flow 12,646 / 17,946 - 1 = -30%; dividend per share 9.00 / 8.36 - 1 = +7.7%, 9.20 / 9.00 - 1 = +2.2%, 2.33 / 2.30 - 1 = +1.3%. Repurchases fiscal 2015-2023: 7,000 + 7,000 + 8,002 + 10,000 + 7,000 + 597 + 15,001 + 6,504 + 8,074 = 69,178; diluted shares 995 / 1,283 - 1 = -22%. H1 fiscal 2026 EPS 8.09 / 14.23 = 57%. Market: 292.52 / 14.26 = 20.5 times trailing earnings; 292.52 / 169.18 = 1.73 times sales; 292.52 / 433.37 - 1 = -32.5% from the end-2021 value; Lowe's 106.20 / 292.52 = 36%, 90.43 / 169.18 = 53% of revenue; dividend yield 9.32 / 293.20 = 3.2%; trailing diluted EPS 14.23 + 8.09 - (3.45 + 4.58) = 14.29; trailing net income 292.52 / 20.52 = about 14.26bn - segments, sales, traffic and margins. — Fiscal 2015-2026 · publ. September 2026 · source ↗
    Method: Arithmetic on figures reported in The Home Depot's Forms 10-K and 10-Q, results releases and market data; operands shown in the source line.
  4. ReportedIt was $58.77 in fiscal 2015 and $90.56 in fiscal 2025, up 54%, while customer transactions rose only from 1,500.8 million to 1,601.5 million.
    The Home Depot Form 10-K for fiscal 2017 - net sales, earnings, dividends and ROIC for fiscal 2015-2017, transactions of 1,500.8 million and average ticket of $58.77 in fiscal 2015, and the 55% dividend payout target. — Fiscal 2017 · publ. March 2018 · source ↗
  5. ReportedIt was $58.77 in fiscal 2015 and $90.56 in fiscal 2025, up 54%, while customer transactions rose only from 1,500.8 million to 1,601.5 million.
    The Home Depot Form 10-K for fiscal 2025 (the 52 weeks ended 1 February 2026) - Item 7 MD&A: segments, comparable sales, transactions, product lines, margins and ROIC. — Fiscal 2025 · publ. 18 March 2026 · source ↗
  6. ReportedIn fiscal 2021 comparable ticket rose 11.7% while transactions fell 0.1%; in fiscal 2022 ticket rose 8.8% while transactions fell 5.4%.
    The Home Depot Form 10-K for fiscal 2023 - comparable sales, transactions and ticket for fiscal 2021-2023, ROIC of 36.7%, 44.6% and 44.7%, and stockholders' equity including the deficit of January 2022. — Fiscal 2023 · publ. March 2024 · source ↗
  7. ReportedIn the second quarter of fiscal 2026 the average ticket was $92.50, up 2.8%, while transactions fell 1.0%.
    The Home Depot second-quarter fiscal 2026 results release, Form 8-K exhibit 99.1 - sales, comparable sales, transactions, ticket, earnings, reaffirmed guidance and the balance sheet. — Q2 fiscal 2026 · publ. 18 August 2026 · source ↗
  8. ReportedThe company's merchandising chief said the growth in ticket in the fourth quarter of fiscal 2025 primarily reflected some price increases.
    CNBC on Home Depot's fourth quarter of fiscal 2025: shingle shipments down 28%, repair rather than replace, tariffs, and no single foreign country above 10% of purchases. — Q4 fiscal 2025 · publ. 24 February 2026 · source ↗
  9. ReportedIt also reflects a shift toward Pro customers, whose baskets are larger, and the mix of big-ticket items, which rose 1.3% in the fourth quarter of fiscal 2025.
    CNBC on Home Depot's fourth quarter of fiscal 2025: shingle shipments down 28%, repair rather than replace, tariffs, and no single foreign country above 10% of purchases. — Q4 fiscal 2025 · publ. 24 February 2026 · source ↗
  10. ReportedIt was $90.36 in fiscal 2022, $90.07 in fiscal 2023 and $89.31 in fiscal 2024, falling less than 1.2% while transactions fell faster.
    The Home Depot Form 10-K for fiscal 2022 - net sales and net earnings for fiscal 2020-2022 and total sales per retail square foot of $627.17. — Fiscal 2022 · publ. March 2023 · source ↗
  11. ReportedIt was $90.36 in fiscal 2022, $90.07 in fiscal 2023 and $89.31 in fiscal 2024, falling less than 1.2% while transactions fell faster.
    The Home Depot Form 10-K for fiscal 2023 - comparable sales, transactions and ticket for fiscal 2021-2023, ROIC of 36.7%, 44.6% and 44.7%, and stockholders' equity including the deficit of January 2022. — Fiscal 2023 · publ. March 2024 · source ↗
  12. ReportedIt was $90.36 in fiscal 2022, $90.07 in fiscal 2023 and $89.31 in fiscal 2024, falling less than 1.2% while transactions fell faster.
    The Home Depot Form 10-K for fiscal 2024 (53 weeks ended 2 February 2025) - the SRS purchase consideration, the 53rd week and total sales per retail square foot of $599.92. — Fiscal 2024 · publ. March 2025 · source ↗
  13. Moat Explorer calcIt was $90.36 in fiscal 2022, $90.07 in fiscal 2023 and $89.31 in fiscal 2024, falling less than 1.2% while transactions fell faster.
    Moat Explorer calculation from The Home Depot's filings and market data ($ millions unless stated; fiscal years as Home Depot names them, fiscal 2025 = year to 1 February 2026). Segments: Primary net sales 151,966 / 152,669 - 1 = -0.5% (fiscal 2023 to 2025); Primary operating income 20,574 / 21,689 - 1 = -5.1%; Primary operating margin 21,689 / 152,669 = 14.2% (fiscal 2023), 21,313 / 153,108 = 13.9% (fiscal 2024), 20,574 / 151,966 = 13.5% (fiscal 2025); Other operating margin 213 / 6,406 = 3.3% (fiscal 2024), 316 / 12,717 = 2.5% (fiscal 2025); Other before intangible amortisation 316 + 398 = 714, 714 / 12,717 = 5.6%; Other share of net sales 12,717 / 164,683 = 7.7%; Other share of operating income 316 / 20,890 = 1.5%. Q2 fiscal 2026: Primary 42,806 / 42,157 - 1 = +1.5%, margin 6,592 / 42,806 = 15.4%; Other 5,055 / 3,120 - 1 = +62%, margin 247 / 5,055 = 4.9%; Q2 fiscal 2025 margins: Primary 6,354 / 42,157 = 15.1%, Other 201 / 3,120 = 6.4%; Q1 fiscal 2026 Primary 80,569 - 42,806 = 37,763 and 11,557 - 6,592 = 4,965, margin 13.1%; Other 9,057 - 5,055 = 4,002 and 263 - 247 = 16, margin 0.4%. Pro acquisitions 8,692 + 18,028 + 5,081 + about 1,100 = about 32,900 (HD Supply, SRS, GMS, Mingledorff's). Growth: net sales 164,683 - 159,514 = 5,169 in fiscal 2025 against about 6,300 contributed by acquisitions; fiscal 2025 over fiscal 2023 164,683 - 152,669 = 12,014, of which Other 12,717. Net sales fiscal 2017 to fiscal 2025 164,683 / 100,904 - 1 = +63%; stores 2,359 - 2,284 = 75, 75 / 2,284 = +3.3%. Traffic: transactions 1,601.5 / 1,500.8 - 1 = +6.7% (fiscal 2015 to 2025); 1,601.5 / 1,759.7 - 1 = -9.0% (fiscal 2021 to 2025); average ticket 90.56 / 58.77 - 1 = +54%. Net sales per store 164,683 / 2,359 is not meaningful because Other has no stores; Primary 151,966 / 2,359 = 64.4 per store. Margins: operating margin 21,689 / 152,669 = 14.2%, 21,526 / 159,514 = 13.5%, 20,890 / 164,683 = 12.7%; SG&A 30,702 / 28,748 - 1 = +6.8% against net sales +3.2%; Primary SG&A 28,885 / 27,822 - 1 = +3.8% against Primary net sales 151,966 / 153,108 - 1 = -0.7%; interest expense 2,412 / 1,943 - 1 = +24%; operating income / interest 20,890 / 2,412 = 8.7 times. Departments: Lighting 4,006 / 4,549 - 1 = -11.9%; Flooring 8,232 / 8,703 - 1 = -5.4%; Storage and Organization 5,054 / 4,881 - 1 = +3.5%; Appliances 13,987 / 164,683 = 8.5%. Classes fiscal 2025: 52,439 + 51,679 + 47,848 = 151,966 = Primary net sales. Net margin 14,156 / 164,683 = 8.6%; Lowe's 6.63 / 90.43 = 7.3%; Lowe's price to sales 106.20 / 90.43 = 1.17 against 1.73; Primary share 151,966 / 164,683 = 92.3%; cost of sales 164,683 - 54,865 = 109,818. Primary share Q2 fiscal 2026 42,806 / 47,861 = 89.4%; H1 net sales increase 89.6 - 85.1 = 4.5bn, GMS 2.8 / 4.5 = 62%; average ticket 89.31 / 90.36 - 1 = -1.2%; equity build 14,156 - 9,152 = 5,004; buyback authorization 11.66 / 292.52 = 4.0% of market value; depreciation and amortisation as a share of sales, Other 715 / 12,717 = 5.6%, Primary 3,344 / 151,966 = 2.2%. US share 152,170 / 164,683 = 92.4%. Mexico stores 2,359 - 2,035 - 182 = 142. Other share of net sales 6,406 / 159,514 = 4.0% (fiscal 2024), 5,055 / 47,861 = 10.6% (Q2 fiscal 2026). Sales per retail square foot 627.17 / 454.82 - 1 = +38% (fiscal 2019 to 2022), 599.92 / 627.17 - 1 = -4.3% (fiscal 2022 to 2024). Tariff refunds 685 / 47,861 = 1.4% of Q2 net sales; 685 / 16,115 = 4.3% of Q2 gross profit; refunds in inventory cost 730 - 685 = about 45. Receivables 5,597 / 4,903 - 1 = +14.2%. Capital: net debt 4,464 + 4,967 + 46,341 - 1,389 = 54,383 (1 February 2026); 316 + 4,582 + 48,485 - 1,659 = 51,724 (2 February 2025); 4,248 + 4,697 + 43,951 - 2,085 = 50,811 (2 August 2026); net debt / equity 54,383 / 12,813 = 4.2 times; goodwill and intangibles 22,344 + 10,329 = 32,673, 32,673 / 105,095 = 31.1% of total assets. Free cash flow 16,325 - 3,679 = 12,646 (fiscal 2025), 19,810 - 3,485 = 16,325 (fiscal 2024), 21,172 - 3,226 = 17,946 (fiscal 2023); dividends paid / free cash flow 9,152 / 12,646 = 72.4%; dividend per share / diluted EPS 9.20 / 14.23 = 64.7%; capex / net sales 3,679 / 164,683 = 2.2%. Average debt and equity 61,914 / 44,955 - 1 = +38%; SRS + GMS 18,028 + 5,081 = 23,109; interest expense 2,412 - 1,943 = 469; operating cash flow / dividends paid 16,325 / 9,152 = 1.8 times; free cash flow 12,646 / 17,946 - 1 = -30%; dividend per share 9.00 / 8.36 - 1 = +7.7%, 9.20 / 9.00 - 1 = +2.2%, 2.33 / 2.30 - 1 = +1.3%. Repurchases fiscal 2015-2023: 7,000 + 7,000 + 8,002 + 10,000 + 7,000 + 597 + 15,001 + 6,504 + 8,074 = 69,178; diluted shares 995 / 1,283 - 1 = -22%. H1 fiscal 2026 EPS 8.09 / 14.23 = 57%. Market: 292.52 / 14.26 = 20.5 times trailing earnings; 292.52 / 169.18 = 1.73 times sales; 292.52 / 433.37 - 1 = -32.5% from the end-2021 value; Lowe's 106.20 / 292.52 = 36%, 90.43 / 169.18 = 53% of revenue; dividend yield 9.32 / 293.20 = 3.2%; trailing diluted EPS 14.23 + 8.09 - (3.45 + 4.58) = 14.29; trailing net income 292.52 / 20.52 = about 14.26bn - segments, sales, traffic and margins. — Fiscal 2015-2026 · publ. September 2026 · source ↗
    Method: Arithmetic on figures reported in The Home Depot's Forms 10-K and 10-Q, results releases and market data; operands shown in the source line.
  14. ReportedIt was $90.36 in fiscal 2022, $90.07 in fiscal 2023 and $89.31 in fiscal 2024, falling less than 1.2% while transactions fell faster.
    The Home Depot Form 10-K for fiscal 2023 - comparable sales, transactions and ticket for fiscal 2021-2023, ROIC of 36.7%, 44.6% and 44.7%, and stockholders' equity including the deficit of January 2022. — Fiscal 2023 · publ. March 2024 · source ↗
  15. ReportedCustomer transactions and average ticket do not include results from HD Supply or SRS, including GMS, so the 54% rise is the stores alone.
    The Home Depot Form 10-K for fiscal 2025 (the 52 weeks ended 1 February 2026) - Item 1 business and Item 2 properties: stores, real estate, supply chain and workforce. — Fiscal 2025 · publ. 18 March 2026 · source ↗
Sources
Generated September 26, 2026