⚠ Building It Yourself Means Paying for It YourselfLow threat

XTB (XTB) — threat to the moat

A licence fee falls when volumes fall and a payroll does not, which is why 2019's 17 per cent revenue decline became a 44 per cent profit decline.

The alternative to licensing software is employing the people who write it, and that bill is now 413 million złoty a year and rising faster than revenue.

2019: when revenue fell 17 per cent, PLN m2882018 income2392019 income1162018 op profit652019 op profit782018 salaries862019 salariesIncome fell 17 per cent, operating profit 44 per cent, and the payroll went up
A licence fee falls with volume. A payroll does not.

Polish technology wages have risen sharply and the competition for the relevant engineers is not other brokers. It is the global technology employers hiring remotely into Warsaw and Wroclaw, on budgets that treat a whole Polish payroll as a rounding error. XTB added 271 people in 2025 and another 32 in the first half of 2026, and the market it draws them from is the same one every software business in Central Europe is drawing on.1

There is a concentration issue inside that. A proprietary trading platform, a market-making risk system and a mobile application shared across fifteen countries are all maintained by one organisation of 1 516 people, in which the number who genuinely understand the pricing engine is a small fraction.2 That knowledge is not documented in any filing and is not replaceable on a schedule.

Set against the alternative the trade still looks right — a licence fee scales with volume and a payroll does not, so the software cost of the fifteenth country is close to zero. But the fixed cost is fixed in both directions. In a year like 2019, when operating income fell 17 per cent after a rule change, the payroll does not fall with it, and the operating profit fell 44 per cent instead.3

Revenue per employee was 1,54 million złoty in 2023, 1,51 in 2024 and 1,42 in 2025.4 Two consecutive falls, because headcount is growing faster than revenue does.

References
  1. ReportedXTB added 271 people in 2025 and another 32 in the first half of 2026, and the market it draws them from is the same one every software business in Central Europe is drawing on.
    XTB Group half-year report for the first half of 2026, income statement and geography - total operating income 2 086 324 against 1 160 891, up 79,7%, with the second quarter at 992 558 against the first quarter's 1 094 018, down 9,3%; profit on operating activities 1 202 271 against 552 163, up 117,7%; finance costs (607) against (85 087); profit before tax 1 255 368 against 495 343; income tax (228 128) against (85 291); net profit 1 027 240 against 410 052, up 150,5%, with the second quarter at 492 198; marketing (435 510) against (264 356), up 64,7%; salaries and employee benefits (246 964) against (192 700); total operating expenses (884 053) against (608 728), up 45,2%; operating income by geography for the six months to 30 June 2026 and 30 June 2025: Central and Eastern Europe 1 524 434 and 757 411, including Poland 1 197 033 and 605 985; Western Europe 402 163 and 237 381; Latin America 60 125 and 98 711; Middle East 99 577 and 67 388; Asia 25 and nil; the country from which the Group derives 20% and over of its revenue is Poland; net gain by class for the six months: CFD instruments 1 982 414 against 1 112 043 and other instruments 82 940 against 36 128, giving a gross result of 2 065 371 against 1 148 171; interest income on clients' cash 45 978 against 34 713; commission and fee income 15 975 against 9 520 — H1 2026 · publ. 28 August 2026 · source ↗
  2. ReportedA proprietary trading platform, a market-making risk system and a mobile application shared across fifteen countries are all maintained by one organisation of 1 516 people, in which the number who genuinely understand the pricing engine is a small fraction.
    XTB results presentation for the first half of 2026, operational data - quarterly series for Q2 2026, Q1 2026, Q4 2025, Q3 2025, Q2 2025, Q1 2025, Q4 2024 and Q3 2024 in that order: total operating income 992 558, 1 094 018, 609 344, 375 821, 580 597, 580 294, 465 416 and 470 234 thousand złoty; transaction volume in CFD instruments in nominal value 1 029 179, 1 333 410, 1 605 005, 1 118 278, 1 144 554, 937 867, 727 854 and 695 315 million dollars; profitability for USD 1 million of transaction volume 238, 216, 93, 84, 128, 144, 147 and 167 dollars; transaction volume in CFD instruments 1 831 627, 2 323 204, 2 542 526, 2 094 296, 2 321 584, 1 907 974, 1 657 390 and 1 627 978 lots; profitability per lot 484, 439, 208, 152, 229, 277, 253 and 272 złoty; marketing expenses 200 081, 235 429, 179 195, 141 495, 123 322, 141 034, 116 855 and 71 613 thousand złoty with client acquisition cost 0,7, 0,9, 0,7, 0,7, 0,7, 0,7, 0,7 and 0,6 thousand złoty; structure of the gross result in H1 2026 Commodity CFDs 75,3%, Index CFDs 13,9%, Currency CFDs 5,0% and other 5,8%, against H1 2025 Index CFDs 46,3%, Commodity CFDs 33,1%, Currency CFDs 15,6% and other 5,0%; share of CFD turnover by trading platform for the same eight quarters: xStation 30, 29, 29, 27, 35, 37, 36 and 38 per cent, xStation Mobile 61, 60, 64, 62, 59, 56, 56 and 57 per cent and MT4 9, 11, 7, 11, 6, 7, 9 and 8 per cent; own cash 2 934 090 at 30 June 2026 against 1 994 027 at 31 December 2025, up 47,1%, with no bonds; dividend per share of 1,5 for 2021, 4,86 for 2022, 5,02 for 2023, 5,45 for 2024 and 4,07 for 2025, the 2025 dividend being PLN 478,5 million or 75% of standalone net profit with a record date of 15 June 2026 and payment on 24 June 2026 — Q3 2024 - Q2 2026 · publ. 28 August 2026 · source ↗
  3. ReportedIn a year like 2019, when operating income fell 17 per cent after a rule change, the payroll does not fall with it, and the operating profit fell 44 per cent instead.
    X-Trade Brokers Dom Maklerski S.A. Group annual report for 2019 - financial highlights for the twelve months ended 31 December 2019 and 31 December 2018: total operating income 239 304 and 288 301; profit on operating activities 65 412 and 115 809; profit before tax 69 436 and 124 671; net profit 57 701 and 101 471; net profit per share 0,49 and 0,86 złoty; total assets 1 138 900 and 970 074; salaries and employee benefits (86 024) and (78 478); marketing (37 716) and (33 322); other external services (24 638) and (24 909); total operating expenses (173 892) and (172 492); segment results for 2019 with retail operations producing total operating income of 218 457 and operating profit of 49 021 against institutional operations at 20 847 and 16 391; the average number of employees in the Group was 434 persons in 2019 and 391 persons in 2018 — FY2018-FY2019 · publ. 2020 · source ↗
  4. Moat Explorer calcRevenue per employee was 1,54 million złoty in 2023, 1,51 in 2024 and 1,42 in 2025.
    Moat Explorer calculations from XTB's published figures. Correlations across the eight quarters from Q3 2024 to Q2 2026 between operating income (470 234, 465 416, 580 294, 580 597, 375 821, 609 344, 1 094 018 and 992 558 thousand złoty) and, first, CFD turnover in lots (1 627 978, 1 657 390, 1 907 974, 2 321 584, 2 094 296, 2 542 526, 2 323 204 and 1 831 627) giving 0,25, second, CFD notional in dollars (695 315, 727 854, 937 867, 1 144 554, 1 118 278, 1 605 005, 1 333 410 and 1 029 179 million) giving 0,37, and third, profitability per lot (272, 253, 277, 229, 152, 208, 439 and 484 złoty) giving 0,92; the ranges over those quarters are 1,56 times for lots, 2,31 times for notional, 3,18 times for profitability per lot and 2,91 times for operating income. Annually from 2019 to 2025 the correlation between CFD turnover in lots and operating income is 0,96. Market capitalisation of 16 970 million złoty is 144,34 złoty multiplied by 117 569 251 shares, which against trailing twelve-month revenue of 3 071,5 million złoty (2 146,056 less 1 160,891 plus 2 086,324) gives 5,53 times sales, and against trailing net profit of 1 261,4 million (644,199 less 410,052 plus 1 027,240) gives 13,45 times earnings and earnings per share of 10,73. Historic price-earnings ratios are year-end share price multiplied by 117,569 million shares divided by net profit: 8,15, 5,23, 8,31, 4,76, 5,62, 9,66 and 13,10 for 2019 to 2025, with price-to-sales of 1,97, 2,64, 3,16, 2,51, 2,75, 4,42 and 3,93. XTB's 2025 operating income of 2 146,056 million złoty converts to 570,9 million dollars at the National Bank of Poland's 2025 average rate of 3,7588, giving 480 dollars per active client across 1 189 397 active clients against Plus500's 3 268 dollars across 242 440, a ratio of 6,8 times, while Plus500's revenue of 792,4 million dollars is 39 per cent more than XTB's. Client instruments of 43 363 639 thousand złoty across 2 825 700 clients is 15 346 złoty each, against 12 603 at 31 December 2025 and 10 048 at 31 December 2024; 43 363 639 thousand złoty converts to 8,6 billion pounds at 5,03 złoty to the pound, or 3 051 pounds a client, against Trading 212's 25 billion pounds across 4,5 million funded accounts, or 5 556 each. Gross gain on stocks and ETPs as a share of gross gain on CFDs is 0,7 per cent for 2023 (11 050 over 1 622 633), 1,7 per cent for 2024 (30 654 over 1 837 173) and 3,8 per cent for 2025 (78 310 over 2 035 006); as a share of client instruments held, 78 310 over 27 283 557 is 29 basis points. Marketing divided by salaries is 0,44 in 2019 (37 716 over 86 024), 1,42 in 2025 (584 898 over 413 019) and 1,76 in the first half of 2026 (435 510 over 246 964). Revenue per employee is 1,54 million złoty for 2023 (1 618 385 over 1 054), 1,51 million for 2024 (1 873 436 over 1 245), 1,42 million for 2025 (2 146 056 over 1 516) and 2,70 million annualised for the first half of 2026 (4 172 648 over 1 548). Poland's share of operating income is 46,7 per cent in 2023, 52,7 in 2024, 54,4 in 2025 and 57,4 per cent in the first half of 2026 (1 197 033 over 2 086 324). Net interest income is 3,1 per cent of 2024 revenue and 3,6 per cent of 2025 revenue; the share of interest kept is 78 per cent of 140,1 million less 62,1 million, or 56 per cent. Institutional revenue is 2,0 per cent of 2025 operating income (42 524 over 2 146 056) and was 8,7 per cent in 2019 (20 847 over 239 304). Second-quarter 2026 net profit of 1 027 240 less 535 042 is 492 198 against 216 129 a year earlier, a rise of 127,7 per cent, while the sequential fall from 535 042 is 8,0 per cent. The 2018 to 2019 declines are 17,0 per cent in operating income and 43,1 per cent in net profit — FY2019-H1 2026 · publ. September 2026 · source ↗
Sources
Generated September 24, 2026