Low Customer-Acquisition CostThin moat

One concrete, measurable payoff of the brand is that Dom Development spends less to sell each apartment than a lesser-known rival must. When your name already signals trust, quality, and certainty of delivery, buyers come to you — through reputation, referral, and a strong presence in the cities where you lead — and you need not buy their attention as expensively as an unknown builder launching a new project. Lower marketing and sales cost per unit flows straight to margin, and it compounds with scale: the leader amortizes its brand across thousands of sales — 4 448 of them in 2025, a thirty-year record won largely off-plan¹ — while a small builder pays up to be noticed at all.

This is the kind of modest, durable edge that characterizes the whole Dom Development moat — not spectacular, but real, and structurally unavailable to smaller competitors. A lower cost of winning each customer, sustained across a cycle, is a quiet contributor to the high returns on equity that let the company buy land in downturns and pay the dividend that shareholders prize. The brand, in other words, does not just sell apartments; it makes each sale a little more profitable than a rival's.