⚠ Forty-Six Percent of Revenue Answers to BeijingHigh threat
Qualcomm (QCOM) — threat to the moat
Strip out the Apple story and nearly half of what remains is decided in a country where Qualcomm has no vote.
Forty-six percent of Qualcomm's revenue comes from customers headquartered in China, and none of the levers that matter are in San Diego.
The figure is $20.3 billion of $44.3 billion in fiscal 2025, up from 37% two years earlier — a concentration that grew while everyone was watching the Apple story.1 The customers are Xiaomi, Oppo, Vivo, Honor and the rest of the Chinese handset industry, and Qualcomm is very good at serving them. That is the problem: it has become more dependent on the one market where a policy decision can remove it.
The exposure runs in both directions. Export controls could restrict what Qualcomm may sell into China. Chinese industrial policy could favour domestic alternatives — and unlike the modem, an application processor is not a decade-long moonshot. And the licensing business, which is where the margin is, has already been through one Chinese regulatory settlement.
There is a third path that needs no policy at all. If Chinese handset makers move to MediaTek on price, Qualcomm loses the chip revenue and keeps the royalty — a much smaller, much better business, but a fraction of the whole.
Watch the China revenue share, not the absolute number. It rose from 37% to 46% in two years while total revenue grew; a fall in the percentage on flat revenue would mean the diversification is working. A fall in both means something else has happened.
Up from 37% two years earlier, and larger than the United States and South Korea combined. Qualcomm reports by customer headquarters, so this measures where the buying decision is made. Export controls, industrial-policy preference, a regulatory action against the licensing model, or a price-driven shift to MediaTek could each change it, and only the last leaves the royalty intact. Watch the share, not the absolute number.
Source: Qualcomm Form 10-K, FY2025 ↗- ReportedThe figure is $20.3 billion of $44.3 billion in fiscal 2025, up from 37% two years earlier — a concentration that grew while everyone was watching the Apple story.Qualcomm Incorporated, Form 10-K for the fiscal year ended 28 September 2025 (SEC, CIK 804328) — Item 1, Business, and the revenue-concentration and geographic disclosures. Qualcomm operates through QCT (semiconductors) and QTL (licensing), with QSI making strategic investments. QTL grants licences to portions of a patent portfolio including rights essential to and/or useful in the manufacture and sale of certain wireless products. In fiscal 2025 revenues from Apple, Samsung and Xiaomi each comprised 10% or more of consolidated revenues. Revenues by country, reported by customer or licensee headquarters: China including Hong Kong $20,340M (46%), United States $10,515M (24%), South Korea $9,542M (21%), other foreign $3,887M (9%), total $44,284M; the equivalent 2023 figures were $13,386M (37%), $10,503M (29%), $8,075M (23%) and $3,856M (11%). Approximately 52,000 full-time, part-time and temporary workers at 28 September 2025, in over 200 locations in 38 countries, with a voluntary turnover rate around 6%. Named registry and semiconductor competitors and the risk factors relating to customer vertical integration are set out in the same Item. — FY2025 · publ. 2025-11-05 · source ↗