⚠ The Function Gets Integrated AwayModerate threat

Broadcom (AVGO) — threat to the moat

Discrete chips tend to get absorbed into the customer's own silicon eventually.

The 'small cost, big consequence' advantage assumes the function stays a discrete chip that Broadcom supplies — but the long history of semiconductors is one of discrete functions being absorbed into larger, more integrated chips over time. What is a separate, high-margin Broadcom component today can become a block integrated into a customer's system-on-chip tomorrow, eliminating the socket entirely. Integration is the quiet, permanent enemy of every specialized chip vendor.

Sales to Apple, through all channels (% of revenue)15%FY2020%FY2120%FY2220%FY23Approximate, as disclosed in the Forms 10-K FY2020-FY2023; not stated from FY2024
Apple bought about a fifth of Broadcom's output for three years, and Apple designs its own chips; the filings stopped stating the figure in FY2024.

The threat is sharpest with Broadcom's largest, most sophisticated customers — the hyperscalers and system makers who have the scale and engineering talent to pull functions in-house. A cheap-but-critical part is exactly the kind a giant customer might decide is worth designing itself, both to capture the margin Broadcom earns and to control its own roadmap. Each function integrated away removes a durable, profitable stream that is hard to replace. Apple, which designs its own chips, took about 20% of Broadcom's revenue in each of fiscal 2022 and 20231.

Broadcom's defense is to keep its parts at the leading edge of performance, where integrating them in-house is hardest and least worthwhile, and to keep moving up to new critical functions as old ones commoditize. That has worked for decades, but it is a treadmill, not a moat that holds by itself: the company must continually justify why its specialized silicon beats what a customer could build alone. A slow, persistent pressure rather than a sudden threat — and it falls hardest exactly where Broadcom's biggest revenues sit, the AI silicon that brought in $16.7 billion in the quarter to August 20262.

References
  1. ReportedApple, which designs its own chips, took about 20% of Broadcom's revenue in each of fiscal 2022 and 2023.
    Broadcom Inc., Form 10-K FY2023 - aggregate sales to Apple Inc., through all channels, approximately 20% of net revenue for each of fiscal years 2023 and 2022 — Fiscal years 2022-2023 · publ. 2023-12-14 · source ↗
  2. ReportedA slow, persistent pressure rather than a sudden threat — and it falls hardest exactly where Broadcom's biggest revenues sit, the AI silicon that brought in $16.7 billion in the quarter to August 2026.
    Broadcom Inc., Q3 FY2026 results (Form 8-K exhibit 99.1) - revenue $29,591M, up 86%; AI semiconductor revenue $16.7 billion, up 221% year over year and 54% quarter over quarter; Q4 FY2026 guidance of approximately $34.8 billion of revenue and $21.7 billion of AI semiconductor revenue (+236%); free cash flow $13,665M, 46% of revenue; semiconductor solutions revenue $20,839M and infrastructure software $8,752M — Quarter ended 2 August 2026 · publ. 2026-09-02 · source ↗
Sources
Generated September 22, 2026