Physics and Governments: The Only Things That Have Stopped ASMLNarrow moat

ASML (ASML) — moat facet

ASML has never lost a customer to a competitor; it has lost markets to export policy and will eventually lose growth to physics.

The honest way to describe ASML's competitive position is that it has never lost a customer to a competitor. It has lost business twice, and neither time to a rival: once to export controls, which forbade selling advanced tools into China and cut China from 36% of ASML's sales in 2024 to 16% in the first half of 20261, and continuously to the physics of making light shorter and lenses more precise.

What has actually cost ASML businessA competitornever: no customer lost to a rivalExport controlsChina from 36% of sales (2024) to 16% (H1 2026)Physicseach generation costs more for lessWhat to watchthe interval between generationsASML Form 20-F FY2025 and H1 2026 interim report, sales by customer location
ASML has never lost a customer to a competitor, only markets to policy.

Export policy is the sharper constraint and has its own root threat on this company. What matters here is the structure it creates: ASML's addressable market is set in The Hague, Washington and Tokyo rather than by its sales force, and no product improvement changes that. A machine that cannot be shipped is not a competitive loss; it is a market that has been removed.

Physics is the slower one. Each generation — EUV, High-NA, and eventually Hyper-NA — costs more, delivers less incremental benefit and takes longer than the last. The monopoly is safe for as long as the roadmap continues; the question that has no answer yet is what ASML sells when the roadmap stops, since the installed-base service annuity depends on fabs continuing to buy new tools as well as maintaining old ones.

Watch the interval between generations. Lengthening intervals mean the engineering is getting harder relative to the benefit — the earliest signal that ASML's growth eventually becomes an annuity on a static installed base rather than a monopoly on progress.

Moat trajectory: Holding steady

The two genuine constraints are unchanged. Export policy has already removed a large market and could remove more; physics continues to make each generation harder relative to its benefit. Neither is a competitive threat that ASML can answer with engineering or price, which is exactly why they are the ones that matter.

The number that tests this moat
Reported
Net sales to China
€9,520M in 2025, from €10,195M in 2024

The market policy has taken away from ASML. It fell again to €2,883M in H1 2026.

Source: ASML Form 20-F, FY2025 ↗
References
  1. Moat Explorer calcChina fell from 36% of ASML's sales in 2024 to 16% in the first half of 2026.
    ASML statutory interim report H1 2026 (Form 6-K) — total net sales by geographic region, six months: China €3,712.3m (H1 2025) and €2,883.3m (H1 2026) of total net sales of €15,433.2m and €18,093.4m — H1 2026 (six months ended June 28, 2026) · publ. July 15, 2026 · source ↗
Sources
Generated September 23, 2026